Best SaaS Podcasts

The 10 Best B2B SaaS Podcasts of 2022

Learning from other SaaS founders, CEOs and marketers is one of the best ways to learn how to grow your SaaS. That’s why interview-style SaaS podcasts have become so popular over the past few years.

Here are 10 of my favorite SaaS Podcasts that keep me company on my drive to and from work every day.

1) The SaaS Podcast

Excellent interviews from Startup Founders and Entrepreneurs! Hosted by Omer Khan providing in-depth information on the latest SaaS trends. This podcast is perfect to learn the building blocks of launching your SaaS business. With insightful information coming from their expert interviews, you’re sure to learn a ton.

Top 3 Episodes:

  1. Top 5 Mistakes to Avoid
  2. Zero to $2M ARR in 18 Months
  3. How to Grow Your SaaS Startup with Facebook Ads with Aaron Zakowski

Listen Here: Apple Podcasts, Google Play, Spotify

Podcast Upload: Every Monday

Avg. Length: 48 minutes

2) Scale or Die

Scale or Die dives into strategies from the world’s fastest growing startups. The host, Dave Rogenmoser (also co-founder of Proof), and his guests provide great insights for scaling your business. 

Top 3 Episodes:

  1. Ep. 6 Zapier
  2. Ep. 10 Hubspot
  3. Ep. 11 Customer.io

Listen Here: Apple Podcast, Spotify, YouTube, Stitcher, PlayerFM

Podcast Upload: bi-weekly

Avg. Length: 28 minutes

Bonus: SaaS Marketing Superstars

SaaS Marketing Superstars Podcast

SaaS Marketing Superstars is my new podcast so I had to include it in this post 🙂

In the show, I uncover proven growth strategies from marketing leaders behind some of the fastest-growing SaaS companies. Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.

Top 3 Episodes:

  1. Trailer – Welcome to the SaaS Marketing Superstars Podcast
  2. James Winter, VP Marketing at Brandfolder
  3. Kyle Lacy and Tamara Green from Lessonly

Listen Here: Apple Podcast, Spotify, YouTube, Stitcher

Podcast Upload: weekly

Avg. Length: 23 minutes

3) SaaS Growth Stacking

Short and to the point! This podcast hosted by Dan Martell is full of SaaS insights with topics ranging from fundraising, pitching, growth hacking, and more! Dan is one of the smartest and most experienced entrepreneurs in SaaS today.

Top 3 Episodes:

  1. How to Give Product Demos That Sell
  2. 5 Reasons Why Most SaaS Startups Fail
  3. How to Reduce Your Saas Churn

Listen Here: Apple podcasts, Stitcher, PlayerFM 

Podcast Upload: Once a week

Avg. Length: 9 minutes

4) SaaStr

Hosted by Jason Lemkin & Harry Stebbings, the SaaStr Podcast has one of the largest followings in the SaaS world. This show goes above and beyond to find the top experts to interview and reveal their best tips. You’ll hear the latest in SaaS from CEO’s, VP’s, Founders, and more.

Top 3 Episodes:

  1. #215 Ryan Smith, CEO of Qualtrics
  2. #214 Erica Schultz, CRO of New Relic
  3. #210 Bridget Gleason, VP of Sales at Logz.io

Listen Here: Apple Podcasts, Google Play, iHeart Radio, Spotify, Soundcloud

Podcast Upload: 3 times a week

Avg. Length: 25 minutes

5) The Top with Nathan Latka

SaaS entrepreneur and investor Nathan Latka interviews the world’s top SaaS entrepreneurs and asks them all the hard-hitting questions that everybody wants to know. Nathan Latka himself is one of the smartest and most connected people in the SaaS world. With over 1,000 episodes The Top covers a wide range of topics like user testing, UX research, ARR, Direct Mailing SaaS companies, and more. 

Top 3 Episodes:

  1. Why You Should Buy and Sell SaaS Companies
  2. How He Uses Lifestyle Business to Fund SaaS Startup
  3. When You Shut Your Agency Down to Go All In On SaaS

Listen Here: Apple podcasts, Stitcher

Podcast Upload: Daily

Avg. Length: 18 minutes 

6) SaaS Revolution Show

The SaaS Revolution Show is hosted by Alex Theuma. Alex interviews incredibly interesting guests, usually founders, who reveal what it took to build their SaaS businesses. The interview topics range from marketing tactics, sales, employees, and business culture. 

Top 3 Episodes: 

  1. From 0 to $5M in ARR: How to create a predictable outbound machine
  2. From a convict to 5-time SaaS entrepreneur: the story of Dan Martell
  3. How to win with content marketing

Listen Here: Apple Podcast, SoundCloud, Stitcher, PlayerFM

Podcast Upload: Weekly

Avg. Length: 36 minutes

7) The Startup Chat

Two serial entrepreneurs with multi-million dollar SaaS startups have brought us a quick 22-minute, brilliant podcast.  Steli Efti and Hiten Shah know how to keep an audience engaged and well informed with the latest tech news, tips, and insight for a growing SaaS startup. 

Top 3 Episodes:

  1. 10 to 100 Customer and Beyond
  2. Negotiation
  3. Your Heroes Are Human

Listen Here: Apple Podcast, YouTube

Podcast Upload: bi-weekly

Avg. Length: 22 minutes

@startupchat

8) This Week In Startups

Jason Calacanis with guest co-stars hosts this fun and informative podcast that provides business strategies, latest info in the tech world, newest startups in Silicon Valley, and interesting stories! This was the show that originally got me hooked on startup podcasts.

Top 3 Episodes:

  1. Trello CEO Michael Pryor
  2. “The Godfather of SaaS” Jason Lemkin
  3. SalesForce Founder & CEO Marc Benioff

Listen Here: Apple Podcast, Soundcloud, Stitcher, PlayerFM

Podcast Upload: Daily

Avg. Length: 1 hour

9) SaaS Breakthrough

300

The SaaS Breakthrough podcast takes a deeper look as to what is working and not working in today’s SaaS companies. The show is hosted by David Abrams and sponsored by Demio

Top 3 Episodes:

  1. 2019 SaaS Insights From 50 Incredible Marketing Experts
  2. Top Lessons From SaaStock 2018
  3. Top 10 SaaS Insights 

Listen Here: Apple Podcast, Stitcher, Spotify, PlayersFM

Podcast Upload: Once a Week

Avg. Length: 40 minutes

10) SaaS Insider Podcast

From the PR company of Hunter & Bard, Shira Abel hosts SaaS Insider providing weekly insight on how to grow your business. Shira tackles the tough challenges and mistakes SaaS business owners face. Unfortunately, it’s been quite a while since Shira has published a new episode, but the 93 episodes that she has are definitely worth listening to.

Top 3 Episodes:

  1. Affiliate Marketing & Growing SaaS Business
  2. Product Marketing & Satisfying Your Sales Team
  3. Growing & Selling in New Markets

Listen Here: Apple Podcast, Google Play, podbean, PlayerFM

Podcast Upload: 93 episodes

Avg. Length: 48 minutes

Got a recommendation?

Are there any great SaaS podcasts that I’ve missed. Leave a comment below with a link to your favorite SaaS shows.

6 thoughts on “The 10 Best B2B SaaS Podcasts of 2022”

  1. Great list thanks Aaron!

    I just had to share our new podcast, not specifically SaaS but we cover a lot about our learnings re. SaaS growth from our SaaS Marketer case studies…

    It’s called Confessions Of A B2B Marketer and follows my journey growing a media, agency AND SaaS business.

    All episodes here: https://saasmarketer.io/tag/listen

  2. Great list, thank you for putting this together, Aaron!

    Can we suggest two more shows, should you consider updating this for 2020 or 2021? 🙂

    Slow & Steady by Brian Rhea and Benedikt Deicke (my co-founder). They’re at 69 episodes now, and they talk weekly about their SaaS journeys: https://www.slowandsteadypodcast.com/

    Better Done Than Perfect by our team at Userlist. This is an interview show for SaaS founders with much heavier post-production, detailed recaps, etc. We’re just wrapping up the first season with guests like Rand Fishkin, Adii Pieanaar, etc.: https://userlist.com/podcast/

  3. Hi Aaron!

    Thanks for sharing this list, I find it extremely useful for all people within SaaS world!

    Actually, I saw many founders struggling with building the right thing, organizing development, accountability, and communication with developers, remote work, rapid prototyping, and much more.

    And I decided to interview founders from all stages – from people just starting to people who have over a hundred employees – and share how they build successful software products.

    My podcast is called “Product Stories”, you may check it out here: https://www.trustshoring.com/productstories/

    I believe it can really insightful for many start-up founders and I’ll be grateful if you give it a listen or maybe even include it in your list.

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