Aaron Zakowski

Getting the right offer in front of the right person at the right time.  It’s one of the most important aspects of good marketing.  On any platform.  And Facebook makes it especially easy to get your offer to the right person… regardless of where they are in your buying cycle.  But with so many Facebook …

29 High Converting Facebook Ad Audiences For Every Stage Of Your Funnel Read More »

I run a Facebook Ads agency helping Software as a Service (SaaS) startups to acquire more quality users at scale and at a profitable price. In the past few years, we’ve managed over $2,000,000 in Facebook Ads and acquired over 500,000 new users and email subscribers for our clients. Most of our clients are Venture …

10 Things Every SaaS Founder Needs To Know About Facebook Ads Read More »

Always be testing. It’s the number one rule of Paid advertising. And it’s the most important process for achieving success with Facebook ads. The sad reality is that even your most successful Facebook ads will start to die out quickly once you’ve scaled them out with a decent budget. The best way to continue your …

The Ultimate Guide to Testing and Scaling Facebook Ads Read More »

As a Facebook ads consultant, I get to peek into lots of Facebook ad campaigns.

A lot of people are doing lots of things right.

But I see lots of under optimized campaigns also.

One of the biggest mistakes I often see is that people have lots of different audiences that they’re targeting with different ad sets.

Targeting different audiences with different ad sets is great when you’re testing audiences.

But once you’ve already identified your best performing audiences, you’ll want to combine your audiences into a small number of Super Ad Sets.

Here’s why…