Uncategorized

Facebook Ad Audiences

29 High Converting Facebook Ad Audiences For Every Stage Of Your Funnel

Getting the right offer in front of the right person at the right time.  It’s one of the most important aspects of good marketing.  On any platform.  And Facebook makes it especially easy to get your offer to the right person… regardless of where they are in your buying cycle.  But with so many Facebook …

29 High Converting Facebook Ad Audiences For Every Stage Of Your Funnel Read More »

Facebook Ads for SaaS Founders Startups

10 Things Every SaaS Founder Needs To Know About Facebook Ads

I run a Facebook Ads agency helping Software as a Service (SaaS) startups to acquire more quality users at scale and at a profitable price. In the past few years, we’ve managed over $2,000,000 in Facebook Ads and acquired over 500,000 new users and email subscribers for our clients. Most of our clients are Venture …

10 Things Every SaaS Founder Needs To Know About Facebook Ads Read More »

Here’s why you need fewer ad sets to optimize your Facebook ads campaigns

As a Facebook ads consultant, I get to peek into lots of Facebook ad campaigns.

A lot of people are doing lots of things right.

But I see lots of under optimized campaigns also.

One of the biggest mistakes I often see is that people have lots of different audiences that they’re targeting with different ad sets.

Targeting different audiences with different ad sets is great when you’re testing audiences.

But once you’ve already identified your best performing audiences, you’ll want to combine your audiences into a small number of Super Ad Sets.

Here’s why…