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As a result of the updates happening with Apple iOS 14 and Facebook in early 2021, it is required to …

How to Verify Your Domain For Facebook Ads and Configure Events (step-by-step guide) Updated Feb. 2021 Read More

A lot of people have been asking me lately… “What are my thoughts about Apple’s new privacy rules and Facebook’s …

Thoughts on Facebook’s Updates and Apple iOS 14 (updated Feb. 8, 2021) Read More

Many B2B companies struggle to reduce their costs for customer acquisition with Facebook ads.  However, I recently learned that Sendlane …

[Growth Study] How Sendlane Reduced Lead Costs by 64% Read More

Understanding how to find your ideal prospects is becoming a staple part of almost every marketing campaign. And if you …

The Complete Guide to LinkedIn Ads Audience Targeting (Infographic) Read More

Most B2B companies struggle to make LinkedIn Ads work. The problem is that marketers always want to advertise to the …

15+ B2B LinkedIn Ebook Ad Examples Read More

Recently, I had the opportunity to present a webinar with the team at AdEspresso. Unfortunately, when we started the webinar, …

9 Evergreen Marketing Principles for Creating High-Converting Facebook Ads in 2020 and Beyond Read More

To be honest, I don’t know why more B2B companies aren’t doing this… If your average customer lifetime value is …

5 LinkedIn Ads Tips and Strategies for 2020 Read More

If you work at a B2B company, then chances are that you’re running LinkedIn Ads. Or that you’re thinking about …

35+ B2B LinkedIn Ad Examples for 2022 Read More

So, you want to consistently create high-converting marketing copy. You know your content deserves to go viral, but you just …

Ad Copy Cheatsheet: 500+ Marketing Power Words To Turbo Charge Your Conversions Read More