Podcast #42 – Marketing Leadership with ActiveCampaign CMO Shay Howe

About Shay Howe:

Shay is the Chief Marketing Officer at ActiveCampaign, where he leads the marketing, partnership, platform strategy, and ActiveCampaign Postmark teams. He has previously held leadership positions across product and design and his product-led growth approach has helped scale the company into a global tech unicorn. Shay has previously led product teams at multiple high-growth companies and has also held many advisory and mentorship roles.
You can connect with Shay on LinkedIn. 

Episode Highlights:

  • How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)
  • How big is the marketing team at ActiveCampaign (5:46)
  • How to manage a large multi-talented marketing team (8:53)
  • How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)
  • The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41)
  • Is AI marketing hype or is it a useful tool for business intelligence (19:06)
  • The challenges associated with rapid evolution of marketing tools and social media platforms (28:24)
  • Favorite books, apps and business leaders (32:47)

Resources Mentioned in the Show

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