Data-Driven Fractional CMO and Marketing Advisor
Get results-driven, executive-level marketing leadership on a part-time basis to grow your company.
Companies I’ve worked with
Here’s how I help companies to grow
I’ve spent the past 7 years consulting with over 100 B2B SaaS companies to develop marketing strategies that grow customer and revenues. I’ve worked with bootstrapped startups, growth-stage companies and unicorns such as InVision and Digital Ocean. My goal is to provide you with the part-time marketing leadership to…
I live in Los Angeles with my wife and six children.
Why Work with a Fractional Chief Marketing Officer?
- Less expensive than hiring a full-time CMO
- You need help developing a marketing strategy to grow to the next level.
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Your marketing team doesn’t have any leadership
- As the CEO or Founder, you don’t have time or expertise to manage marketing
Here’s how I can help you:
- Develop actionable marketing strategies to help hit your revenue targets.
- Manage and coach your marketing team to help them achieve your marketing goals.
- Assist in hiring the right marketing team members and/or agencies that are needed to implement marketing strategy
- Report to the CEO and Board on marketing programs, KPIs and results
- Continually innovate and iterate on the most effective marketing and sales strategies and systems to help you reach your revenue goals
Strategies I can help you with:
- Paid Social Ads
(LinkedIn, Facebook, Instagram, etc) - Content & Tech Partnerships
- Account Based Marketing (ABM)
- LinkedIn Employee Advocacy
- Improve Positioning & Messaging
- B2B Podcasting
- Content Strategy
- Thought leadership
- LinkedIn Outreach/Networking
- Funnel building
- SEM/SEO
- Marketing metrics and KPIs
- Marketing Ops & Attribution
Client Testimonials
“Aaron is a Facebook ads magician. Since Aaron started managing our Facebook campaigns, we’ve seen a 44% decrease in our cost per lead and we’re getting 11x more signups per month compared to the previous agency we were working with.”
Clark Valberg
Co-Founder and Former CEO, InVision
“Aaron is one of the most data and results oriented marketers that I’ve had the pleasure of working with. His deep understanding of Facebook marketing has enabled us to make Facebook Ads a central component of our lead generation strategy.
David Dorman
Former Director of Growth, Digital Ocean
"Aaron turns actions into results. In only two months since they started managing our ads, we've seen a dramatic increase in our lead volume from paid social. They've opened up a whole new source of leads and opportunities and do so with a sense of urgency."
Ryan Chan
CEO of UpKeep
Frequently asked questions
My specialty is developing and implementing go to market and demand generation strategies for B2B & SaaS companies. My sweet spot is sales-led organizations with $1M – $20M in annual revenue. However, I’m very comfortable working with companies in any industry or business type. I have a broad experience and understanding of marketing and I can apply that to any situation.
A fractional CMO project typically starts with a minimum of 20 hours per month dedicated to your company. That time can be increased if necessary. For marketing advisory, I usually start with a weekly call to help your team develop and implement a sales and marketing strategy. You can learn more about my packages and prices here
As a Fractional CMO, my role is to lead you team in implementing a new marketing strategy and to help track the results. In this capacity, I’ll be working along side your team to get the work done (although on a part-time basis). As a marketing advisor, I’ll help you develop your marketing strategy, train your team and review your results. However, this will primarily be done during our weekly advisor calls. I generally won’t be doing additional hands-on work.
Ready to hire a Fractional CMO to grow your business?
Schedule a call and let’s explore how I can provide guidance and vision to grow your business.