Podcast #44 – Incentivized Gift Card LinkedIn Ads – Pros, Cons & Best Practices

Episode Description:

Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not.

In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of my experiences and best practices.

Episode Highlights:

  • Do Incentivized demo ads really work?
  • How much should you offer for your gift card?
  • Which ad platforms and ad formats work the best?
  • The importance to aligning your sales and marketing teams

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