Podcast #2 – How Lessonly Diversifies Demand Generation Channels with Kyle Lacy and Tamara Green

In this episode of SaaS Marketing Superstars podcast, I spoke with Tamara Green (Demand Generation Specialist) and Kyle Lacy (Chief Marketing Officer) from Lessonly.com.

You can connect with Tamara and Kyle on LinkedIn.

Episode Highlights

  • How bringing Google ads management in-house helped achieve greater success.
  • Why Lessonly takes a very non-aggressive approach to converting leads from their website… They believe that prospects will request a demo when they’re ready
  • Focus your earlier marketing on Use Cases. (i.e. targeting your dream 100 customer list). Then use whatever channels are necessary to reach those perfect prospects.

Resources Mentioned in the Show

Where to Listen:

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