Aaron Zakowski - Facebook Ads Consultant for SaaS Startups

Facebook Ad Strategies For SaaS Companies

Everything I learned from spending more than $1 million on Facebook Ads and generating over 200,000 new user signups for my SaaS clients — delivered to your inbox to inspire and grow your business

Awesome Clients

What Clients Are Saying

"Aaron is a Facebook ads magician. Since Aaron started managing our Facebook campaigns, we've seen a 44% decrease in our cost per lead and we're getting 11X more signups per month compared to the previous agency we were working with."

Clark Valberg

CEO of InVision

"Aaron is super smart when it comes to driving growth from Facebook. Definitely recommend taking his advice if you're looking to make Facebook a growth channel for your subscription business."

Morgan Brown

Growth Hacker, Author of Unlocking Growth

"Aaron's high-converting Facebook campaigns have driven tens of thousands of signups to our SaaS product and helped us to reach seriously positive ROI on Facebook. He succeeded in solving the social B2B lead generation formula where even world-renowned agencies failed for us."

Yam Regev

CMO of Webydo

Featured from the Blog

10 Things Every SaaS Founder Needs To Know About Facebook Ads

By Aaron Zakowski / Jan 1, 2018

I run a Facebook Ads agency helping Software as a Service (SaaS) startups to acquire more quality users at scale and at a profitable price. In the past few years, we’ve managed over $2,000,000 in Facebook Ads and acquired over 500,000 new users and email subscribers for our clients. Most of our clients are Venture... [Read More]

The Ultimate Guide to Testing and Scaling Facebook Ads

By Aaron Zakowski / Dec 26, 2017

Always be testing. It’s the number one rule of Paid advertising. And it’s the most important process for achieving success with Facebook ads. The sad reality is that even your most successful Facebook ads will start to die out quickly once you’ve scaled them out with a decent budget. The best way to continue your... [Read More]

Here's why you need fewer ad sets to optimize your Facebook ads campaigns

By Aaron Zakowski / Aug 18, 2017

As a Facebook ads consultant, I get to peek into lots of Facebook ad campaigns. A lot of people are doing lots of things right. But I see lots of under optimized campaigns also. One of the biggest mistakes I often see is that people have lots of different audiences that they're targeting with different ad sets. Targeting different audiences with different ad sets is great when you're testing audiences. But once you've already identified your best performing audiences, you'll want to combine your audiences into a small number of Super Ad Sets. Here's why...

By Aaron Zakowski / Jun 22, 2017

As many of you probably know, my company, Zammo Digital, specializes in managing Facebook ads for SaaS (Software as a Service) companies. As I explained in this video, there are lot of reasons why I enjoy working in this niche. But the constant challenge of scaling any successful Facebook ad campaign is to constantly be... [Read More]

By Aaron Zakowski / Dec 14, 2016

This post was original sent out as an email to my newsletter. To get more content like this straight to you inbox, go subscribe to my list right now. ~~~~~~~~~~~~~~~~~~~~~ Today I want to show you one of my best performing ads over the past month. What’s cool about this ad is that I’ve been... [Read More]

[Case Study] How Emojis Increased Facebook Video Ads Engagement By 386%

By Aaron Zakowski / Mar 23, 2016

There’s nothing I like better than a good experiment with Facebook ads. That’s why today I want to share with you a quick and fun experiment that I recently tried with Facebook video ads. If you’ve ever run video ads on Facebook, then you probably know that getting people click the play button is a real... [Read More]

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