Today we explore more than 25 Captivating B2B SaaS Facebook & Instagram Ads, that immediately grabbed our attention and got us excited. If your Ad isn’t attention worthy within 3 seconds of viewing it, the human brain automatically tunes out and moves onto something else, so be careful!
Communication can be considered the top pain point for many organizations. If you have poor communication, both you and the customer will be unhappy; for multiple reasons. Bringing humor to a pain point and making it relatable to one’s childhood (we have all played with a tin can on a string as a kid) is a great strategy by Zendesk.
This Facebook ad by Slack is fun, catchy, and incredibly relevant. There is minimal text, but it offers valid and important points and focuses on key champion words: simpler, pleasant, productive. The emojis with the hands makes the image fun and pop out. Reduce your email by 48.6% is the winning point on our end…who wouldn’t want to reduce their email clutter?
This Facebook Video Ad from MailChimp is fun and we love it because it is very strange and different! Nothing better than a short video (6 seconds) to grab our attention right away. Automate your Marketing with MailChimp is more than enough for the message, the clever video does all the work!
This Facebook ad gets right to the point in getting their ‘hands dirty’. Everybody would love to turn their hobby into their business. If you love what you do for a living, it makes for a more joyful and pain free life. Trying Shopify for Free as the Call To Action seals the deal for us here!
Getting people to take surveys can be a struggle at times. Giving them an incentive to do so on the other hand will not only get them to do it, but be excited at the chance to win your prize. SurveyMonkey does both with this Facebook ad example, and also includes some of the other 10 prizes such as a Phantom 2 Drone, and GoPro
We love this Facebook ad because it actually looks like a real photo of an employee! The ad copy and emphasis on the 100% free offer makes it hard to refuse.
We love this Instagram ad from InVision, because featuring an illustration of an individual in a wheelchair shows inclusiveness. Featuring someone with a disability is both unusual but very positive in ads. Also, using survey data with a 95% positive review rating, is a good sign to showcase!
We loved this Facebook video ad because who in the world doesn’t like John Malkovich? Having the budget to hire a celebrity like John Malkovich is an enormous name recognition help. However, Squarespace stayed within the 7 second attention grabbing video parameter with the celebrity factor as an added layer. For those of you without the budget to hire a celebrity for a video ad, making it funny is always a good hook! We included the full length video for your viewing pleasure.
Partnering with a recognizable organization such as Salesforce is always a good idea for Facebook ads. It builds trust and garners further interest and the focus on better customer experiences has a positive tone. The red colors stand out well and is catchy. The Call To Action to Sign Up also features an option to join their free webinar which offers further useful info.
This Instagram ad is full of personality. Having the option to message/chat with a live person is always preferable to being put on hold or playing phone tag. The woman featured in the ad is friendly, inviting, and is a REAL person rather than a stock photo. This helps with the trust factor. The simple message of helping you hit your marketing goals is relatable in multiple ways, rather than picking a niche area.
This Facebook ad shows the magnitude of large scale video conferencing, Zoom’s capacity to hold enormous meetings, and in high quality. The image authentically shows the actual experience of the product. The 58% of Fortune 500 companies use Zoom stat is impressive, combined with the soothing wording of: “Work Smoother”.
This Facebook ad has a lot of wording to it, but the message is clear, intriguing, and delivers well. Social E-commerce is a term many are not familiar with, and as we venture further and further into the future, this will become more common. $6.5 billion in revenue generated from social shopping in 2017 is a staggering number. The term Social E-commerce sounds cool because it isn’t commonly used.
This video Instagram ad is a winner to us because of the creative imagery, the futuristic look, and the 4 simple stats that show value. The use of the check mark emoji shows positivity, relevance, and convincing reasons why you should not only get a chatbot, but build a custom one with Intercom. Chatbots are becoming increasingly popular and common today.
This video Facebook ad is very smart in its delivery. The one sentence headline is easy to read in 3 seconds, and the video features new projects popping up as the video continues to play. The decision to have more headlines/info in the video rather than in the text of the ad is strategic and works well. Try for Free is also a nice finishing touch as the CTA.
This Facebook video ad is one of the funniest videos we have EVER seen. The furry Dancing Harry jumping around and dancing is enough to grab our attention for far longer than 3 seconds! Combining humor with the value of offering custom marketing videos to help grow your business is the perfect fit!
This Facebook photo ad features an interesting looking picture showing what Hotjar actually does. Offering a new and visual way to understand your visitors and users on your website would be of curiosity to any business. Heatmaps, Visitor Recordings, Conversion Funnels, etc. are all good selling points for somebody to wants to click on the Learn More CTA.
This Facebook video ad is perhaps the clearest we have ever seen. Share files up to 2GB for free with no login required is fast, and geared for this day and age. The video literally shows from start to finish the entire process of how WeTransfer works. In 13 seconds you can discover how quick and easy sharing files up to 2GB can be. If this isn’t clear enough, we are scratching our heads!
This Facebook Carousel ad uses eye popping imagery with easy instructions to follow. The CTA is clear to download the app and “simply” snap a photo of your receipt and then you are done. The rest will be done for you and then you can “get back to what you were born to do” is a nice personalized touch of a message.
This Facebook video ad in slow-motion is epic. There’s something so captivating and hilarious as the same time, about watching a bird fly out of a person’s hands. The setting free analogy matches well with the video, and the publish to social with one click is a cool new feature Vimeo is offering. Having a new feature be as seamless as possible is essential.
This Facebook photo ad has an every day looking individual with a bright background. The clever use in the image itself of the word Design featuring “Sign” in bold is a nice strategic placement. The messaging is all about reducing errors, boosting productivity, and “going from proposal to close in a tap”. This fast growing SaaS company is a popular one.
Yes, this Facebook ad has a lot of text it in, but since it it geared towards Marketers we will make an exception to the “less is more” rule. The text has a lot of info in it, but the image looks sleek and the blue background makes it appealing. Providing a solution that saves time is a dream for most Marketers!
This Instagram ad stood out to us because of the use of familiar looking tools and platforms that the majority of Marketers use on a daily basis. This builds instant rapport via the image. Focusing on the pain point of taking ages to complete all your digital marketing reports is a great Call To Action to learn more about simplifying this data via graphs.
You may have seen these Hulu ads on TV, and various online media outlets. This Facebook ad about Hulu is fun and smart. Their messaging of combining pain and success/happiness gives off a fear of missing out vibe. On top of this, bold black with a green border immediately grabs ones attention.
This Facebook ad features multiple ways on how to connect to their video meeting tool, focusing on simplicity and personal preference. The contrast of the bright orange with the dark grey Call To Action banner at the bottom of the image is a good strategy too. This allow for the CTA to be listed twice in the ad: once in the image, and once at the ad copy at the bottom.
We loved this Facebook ad because the colors and simplicity of the icons to convey their message is strong. One wouldn’t even have to read the ad copy to figure out what this was all about. Additionally, using the message of fear regarding business check fraud tackles a very real issue about privacy and security in today’s ever changing cyber security minded world.
This Facebook ad has a bold and clear Call To Action in the image featuring a simple and fun equation: Grammarly + Gmail = Perfect Emails. The value proposition is obvious in: “Write Flawless Emails”. The simple stock photo comes to life with these added points.
Swedish minimalism is all about combining comfort, simplicity, and practicality. This Facebook ad clearly shows it by showing comfort and style in the ad image. Klarna also sticks to this central theme by showing how shopping can be simplified by providing a one-stop shopping app.
Announcing your partnership with a popular brand is a great idea. What I love about this Instagram ad from Getweave is that it immediately provides specific results on its new feature. Plus, sharing specific numerical data is always a positive thing to highlight!
Thanks for reading! We hope you found these examples useful, and can be applicable to strategies you employ in the future. Feel free to share this on Social Media and pass it along to others who could benefit from using these examples.
For more great examples of ad examples, download our free Facebook Ads Swipefile for SaaS.
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