As a result of the updates happening with Apple iOS 14 and Facebook in early 2021, it is required to verify your website domain with Facebook and configure your Conversions Events
IMPORTANT: The steps below must be completed by the owner of the Business Manager account. However, the whole process should only take you around 10 minutes to complete.
How To Verify Your Domain On Facebook
Follow these steps to Verify your domain. You can find additional simple instruction from Facebook here (including a short walkthrough video).
1) Go to your Business Manager settings here: https://business.facebook.com/settings/
2) In the left column, go to Brand Safety and then to Domains
3) Click the “Add” button and then enter your domain name.
4) Follow the instructions to verify the domain.
Assign the Domain to a Facebook Page (Add Assets)
5) After verifying the domain, Click “Add Assets” button and assign the domain to a Facebook page that you own.
6) (Optional) If you are working with an agency like Zammo Digital, then click the “Assign Partners” button and enter our Agency ID
How To Configure Facebook Events
7) Go to your ad account, click Business Tools, select Events Manager
8) Click “Aggregated Event Measurement”, then click “Configure Web Events”
9) Select your verified Domain from the list and click “Edit Events” button
10) Click the “Add Event” button
11) Select your “Pixel/Custom Conversion” from the dropdown list
12) Select a Conversion Event from the “Event Name” dropdown list
13) Repeat the “Add Event” process (starting at step 10 above) as many times as necessary. However, remember that Facebook only allows your to configure up to 8 conversion events. So be sure to pick your most important actions that you want to track.
Beginning soon, Facebook will stop tracking and optimizing for events that aren’t configured here.
14) Drag and drop your events to set their order of priority.
15) Click Submit (lower right corner)
Now you should be compliant with Facebook’s new rules for domain verification and event configuration.
Hope this helps.
- Podcast #19 – How SimilarWeb Attributes Growth to SEO and Paid Ads with Ben Bernstein - September 1, 2021
- Podcast #18 – How to Purchase a SaaS Business as a First Time Buyer with Thomas Smale - August 26, 2021
- Podcast #17 – Using LinkedIn Ads to drive B2B Demand Gen with Gabriel Ehrlich - August 13, 2021