Aaron Zakowski - 2/7 - Aaron Zakowski - Facebook Ads for SaaS Startups

[Case Study] How Emojis Increased Facebook Video Ads Engagement By 386%

There’s nothing I like better than a good experiment with Facebook ads. That’s why today I want to share with you a quick and fun experiment that I recently tried with Facebook video ads. If you’ve ever run video ads on Facebook, then you probably know that getting people click the play button is a real… [Read More]

10 FREE Ebooks Every SaaS Marketer Needs to Read

By Aaron Zakowski 3 Comments

Nobody ever said it was easy. Building and growing a successful SaaS company is hard work. Whether you’re a founder or part of the marketing team, there are a lot of moving parts that you need to master. Improving onboarding, reducing churn and acquiring new users just to name a few. Fortunately, there’s never been… [Read More]

38 Proven Facebook Ads Optimizations to Boost Conversions

By Aaron Zakowski 43 Comments

Over the past year, I’ve had the opportunity to manage and optimize ads for a lot of great companies. In the process of spending over $1,000,000 on Facebook ads and generating over 200,000 new users signups for our clients, I’ve also been able to test a lot of features and strategies and to dig into a lot of delicious data.

This post is a summary of some of the most important (and often unknown) optimizations and strategies that we’ve learned about running a highly effective user acquisition campaign on Facebook. If you have any questions or any other tips you think should be included, I’d love to hear from you in the comments.

7 Habits of Highly Effective Facebook Ads

By Aaron Zakowski 4 Comments

There’s a first time for everything… And I was determined to keep it practical and actionable. This past week, I was honored to take the stage at the SMX Israel conference with Miriam Schwab and Roy Povarchik. It was my first time speaking at a large marketing conference and I really wanted to provide as… [Read More]

The Advanced Guide to Facebook Video Ads

By Aaron Zakowski 14 Comments

Everywhere you go you hear that Facebook videos are taking over the web. In fact, they are one of the most shared post types on Facebook. More than 1 billion videos are being watched on the social network every day. And last year the number of videos being posted to Facebook finally overtook YouTube. You… [Read More]