Podcast #38 – Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh

About Scindia Balasingh:

Scindia is the Head of Global Partnerships Marketing at Multiplier, a global payroll and EOR platform for managing international teams. Before joining Multiplier, she was a marketing leader at other leading SaaS companies such as Freshworks and Vajro.

You can connect with Scindia on LinkedIn. 

Episode Highlights:

  • How Scindia got into partnership marketing and her career trajectory (1:11)
  • What is partnership marketing (4:08)
  • Types of partnership marketing (7:18) 
  • Why you should tier your partners into strategic, regular and long-term partnerships (13:31)
  • How to find effective partners for your company (16:22)
  • How to build relationships with intending partners without alienating your customers (18:18) 
  • Common partnership pitfalls companies must avoid (22:32) 
  • Recommended number of clients companies should start their partnership program with (25:32) 
  • How to measure the impact of a partnership program (28:46)
  • Favorite books, apps and business leaders (30:52)

Resources Mentioned in the Show

Where to Listen:

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