About Lloyed Lobo:
Lloyed is an entrepreneur, podcast host and community builder. As the co-founder of fintech platform Boast.ai, he leveraged the Community-Led Growth model to bootstrap the company to over $10M revenue and secure over $100M in funding. He also co-founded TractionConf, a community empowering over 100k innovators through connections, content, and capital.
And recently, Lloyed is publishing his new book ‘From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth’, which comes out in early September.
You can connect with Lloyed on LinkedIn.
Episode Highlights:
- The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)
- Lloyd asks me how I manage with 6 kids (4:48)
- Appreciates his wife for her support and keeping the family in sync (7:49)
- How his daughter’s comments challenged his workaholic mindset and being present for the birth of his 3rd child (10:12)
- Why he was forced to step out of his company (13:20)
- What is community-led growth (18:26)
- *How Boast.ai helps companies (22:14)
- Why people associate print media with legitimacy and how he got referral partners from his weekly newspaper column on startups (29:15)
- Why your idea will fail without consistency (36:51)
- The key strategies SaaS company can adopt to grow their community in today’s market (42:35)
- How his cold emails for podcast outreach gets over 70% open rate (48:50)
- Creating content for superfans, contributors and lurkers (51:43)
- Favorite books, apps and business leaders (55:24)
Resources Mentioned in the Show
- Lloyed Lobo
- Lloyed Lobo Linkedin
- Boast.AI
- Traction Conference
- Jason M. Lemkin
- Sridhar Vembu
- Mixmax
- Notion
- Google Docs
- How to Win Friends & Influence People by Dale Carnegie
- Influence: The Psychology of Persuasion by Robert B. Cialdini
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath
- SPIN Selling by Neil Rackham
- Get Lloyed’s book From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth by Lloyed Lobo