Podcast

Episode Description: Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects […]

About Krish Ramineni: Krish Ramineni is Co-founder & CEO at Fireflies.ai a software that helps you transcribe, summarize, search, and analyze your video meetings.You can connect with Krish on LinkedIn.  Episode Highlights: Resources Mentioned in the Show

About Shay Howe: Shay is the Chief Marketing Officer at ActiveCampaign, where he leads the marketing, partnership, platform strategy, and ActiveCampaign Postmark teams. He has previously held leadership positions across product and design and his product-led growth approach has helped scale the company into a global tech unicorn. Shay has previously led product teams at

About Mor Assouline: Mor is a former 2X VP of sales, having scaled early-stage B2B SaaS startups from <$100K to $15M ARR. He currently works with early-stage founders/startups as a consultant to build and improve their sales processes, playbooks, and people. He’s also building the #1 sales coaching program for salespeople in B2B SaaS. Mor

About Justin Oberman: Justin is the Co-founder of Generalists, a creative advisory firm that helps brands who aren’t getting what they need from specialists because what they need is the big picture. He’s also a student of advertising history and a prolific LinkedIn content creator and ghostwriter.You can connect with Justin on LinkedIn. Episode Highlights:

About Lloyed Lobo: Lloyed is an entrepreneur, podcast host and community builder. As the co-founder of fintech platform Boast.ai, he leveraged the Community-Led Growth model to bootstrap the company to over $10M revenue and secure over $100M in funding. He also co-founded TractionConf, a community empowering over 100k innovators through connections, content, and capital. And

About Scindia Balasingh: Scindia is the Head of Global Partnerships Marketing at Multiplier, a global payroll and EOR platform for managing international teams. Before joining Multiplier, she was a marketing leader at other leading SaaS companies such as Freshworks and Vajro. You can connect with Scindia on LinkedIn.  Episode Highlights: Resources Mentioned in the Show

About Eden Bidani: Eden is a Conversion Copywriter helping B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging. You can connect with Eden on LinkedIn  Episode Highlights: Resources Mentioned in the Show Where to Listen:

This is a bit of a unique episode for the podcast. In addition to it being my first solo episode, I’m also making a big announcement… I recently decided to close my marketing agency, Zammo Digital. Since I announced that I’m shutting down my agency, I’ve gotten many questions about why I made that decision