Aaron Zakowski

Recently, I had the opportunity to present a webinar with the team at AdEspresso. Unfortunately, when we started the webinar, GoToWebinar crashed and we had to cancel the broadcast (Thanks Coronavirus). But not to worry… I recorded it for you locally and AdEspresso got it published on YouTube. You can watch the replay of the

To be honest, I don’t know why more B2B companies aren’t doing this… If your average customer lifetime value is over $5,000, then it should be a no brainer. Especially if you have a proven, high converting sales funnel. But for some reason, most companies don’t take it seriously… I’m talking about LinkedIn ads. If

If you work at a B2B company, then chances are that you’re running LinkedIn Ads. Or that you’re thinking about LinkedIn Ads. In fact, based on my research, 97% of the 100 largest SaaS companies are using LinkedIn Ads. At my agency, we’ve been having a lot of success with LinkedIn for our clients. But

So, you want to consistently create high-converting marketing copy. You know your content deserves to go viral, but you just aren’t sure how to go about it. Our suggestion? Start relying on marketing power words. Your time and energy are just as precious as your capital — you can’t afford to waste any of it.

With so many ad platforms to choose from, YouTube often gets overlooked. This isn’t hugely surprising since most of the focus seems to be put on Facebook Ads and Google Ads by many advertisers.  Neglecting YouTube Ads, however, is the last thing that you want to do. It’s a versatile platform, giving you diverse options

Where do the largest SaaS companies get their website traffic from? Where are the SaaS 100 advertising? As a B2B SaaS marketer, those were a few of my biggest questions. So I did some research in order to find out for myself. The results were pretty surprising… Here are a few highlights… 97% of larger