Aaron Zakowski

How the Israeli Army Mastered Social Media (And What You Can Learn From Them)

During the recent war between Israel and the Hamas terrorists in Gaza, the IDF introduced a new weapon to their arsenal that was so powerful that no other army in the world has ever dared unleash it on their enemies. In fact, there are probably many people around the world who want to charge Israel …

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One Simple Trick To Read Your Customers’ Minds Using Google Analytics

Wouldn’t it be great if you could know exactly what your customers were thinking when they came to your website? What if you knew exactly what they were looking for and how they were behaving on the site? Fortunately, Google Analytics provides us with a feature called Site Search that captures data from the Search …

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Google Analytics Tip: How to Attract More Big Spenders

If there’s one tool that every website owner needs to master, it’s Google Analytics. There is no better tool out there for understanding your business and making informed, data-driven decisions. Today, we’re going to use GA to learn more about your site’s BIG $PENDERS. Ya, you know the ones. These are the customers that spend …

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[Infographic] Shopping Cart Abandonment and Tips To Avoid It

As you may have noticed if you’ve visited our site before, we’re kind of obsessed with reducing shopping cart abandonment rates. While we firmly believe that no two shopping carts are alike and that constant testing is the only way to fully optimize your cart, the following infographic provides a great summary of some of …

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