About Jack Paxton:
In this episode of SaaS Marketing Superstars podcast, I spoke with Jack Paxton, the Founder of Vyper.io, a viral giveaway and contest software platform.
In addition to Vyper, Jack also runs TopGrowthMarketing, a paid ads agency where he has profitably managed over $150 million in ad spend for his eCommerce clients.
You can connect with Jack on LinkedIn.
Episode Highlights
- How Vyper creates content that converts and ranks well on Google.
- Why Vyper struggled to acquire customers with Facebook ads even though Jack has experience managing millions of dollars in ad spend.
- Why Jack increased pricing and doesn’t regret it for a second.
Resources Mentioned in the Show
- Vyper.io
- Russell Brunson
- Tiktok
- Polymail
- Sell Like Crazy
- Ezra Firestone
- Nathan Latka
- Rob Walling
- MicroConf – community for non-venture track startup founders
Where to Listen:
How @vyperapp Grows Sales Through Content Collaborations with @JackHenryPaxton
— Aaron Zakowski (@aaronzakowski) May 27, 2020
Highlights:
🔥 How Vyper creates content that converts
🔥 Why Vyper struggled with FB ads
🔥 Jack increased pricing and grew sales
Full interview: https://t.co/y7QFvj7agq pic.twitter.com/BrYBQfl3BV