Understanding how to find your ideal prospects is becoming a staple part of almost every marketing campaign. And if you are a B2B SaaS company looking to acquire new customers it’s likely that your target prospect is on LinkedIn. LinkedIn Ads are one of the most effective and immediate ways to generate qualified B2B opportunities. […]
The Complete Guide to LinkedIn Ads Audience Targeting (Infographic) Read More »
About April Dunford: April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand and love them. April has been an executive in 7 successful tech startups and 3 global tech giants. She’s also the author of the popular book
Podcast #10 – Positioning Your SaaS for Success with April Dunford Read More »
About Corey Haines: Corey Haines is the Head of Growth at Baremetrics, a tool to help SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics, Corey also has several marketing side hustles that I encourage you to check out such as swipefiles.co. You can connect with Corey on
Podcast #9 – How Customer Retention Can Quickly Grow Your SaaS MRR with Corey Haines Read More »
Most B2B companies struggle to make LinkedIn Ads work. The problem is that marketers always want to advertise to the middle or bottom of the funnel. Their ads direct prospects straight to request a demo. But prospects don’t want to give you 30 minutes of their time for a demo if they don’t understand your
15+ B2B LinkedIn Ebook Ad Examples Read More »
About Anand Kansal: In this episode of SaaS Marketing Superstars podcast, I spoke with Anand Kansal. Anand is the Marketing Lead at Outgrow.co. Outgrow helps you create online calculators, quizzes and chatbots to acquire, qualify & engage leads. You can connect with Anand on LinkedIn & Twitter. Episode Highlights How Outgrow helps SaaS companies generate
Podcast #8 – Why Quizzes Convert Higher Than Landing Pages with Anand Kansal Read More »
About Oli Bridge: In this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel. Episode Highlights How Bonjoro uses short videos from their current customers to convert 30% of their leads
About Tom Hunt: Tom is the founder of bCast, a B2B podcast hosting company. He’s also a SaaS marketing consultant and the host of the Confessions of a B2B Marketer podcast. If you’re active in the SaaS marketing community, you’ve probably also read many of his popular SaaS growth case studies. You can find him
Podcast #6 – Tom Hunt’s Formula for Driving B2B Sales with Podcasts Read More »
About Scott Desgrosseilliers: Scott is the CEO and Founder of Wicked Reports, a marketing attribution platform that helps online businesses to measure each marketing channel’s impact on sales. Scott also leads mediation groups for business teams and entrepreneurs. You can connect with Scott on LinkedIn. Episode Highlights Why ad platform reporting should not be the
Podcast #5 – How Wicked Reports Updated Their Website and Cut Their Sales Cycle in Half Read More »
About Jimmy Kim: In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim. Jimmy is the CEO and co-founder of Sendlane, a marketing automation platform helping ecommerce stores to increase customer loyalty and generate more revenue from email marketing. You can connect with Jimmy on LinkedIn, Facebook , Instagram or Twitter. Episode
