Podcast #6 – Tom Hunt’s Formula for Driving B2B Sales with Podcasts

About Tom Hunt:

Tom is the founder of bCast, a B2B podcast hosting company. He’s also a SaaS marketing consultant and the host of the Confessions of a B2B Marketer podcast. If you’re active in the SaaS marketing community, you’ve probably also read many of his popular SaaS growth case studies.

You can find him on LinkedIn.

Episode Highlights

  • How to use Tom Hunt’s three-pronged approach to getting a 9-10x ROI from your podcast (2:30)
  • Setting up an auto opt in where you turn your podcast listeners into leads to increase your ROI from your podcast. (7:30)
  • See why Tom recommends you need to be like Disney in your content approach and how you can follow their example even in SaaS! (8:52)
  • There are two types of people you should always be choosing for your podcast: (1) awesome customers or (2) awesome partners. (12:01)
  • Nurture podcasts guests into paying customers with a simple question: would you mind reviewing our newest feature to give us an expert opinion? See how Tom has used it in his business to close customers. (14:00)
  • How to add fuel to the fire with paid Facebook ads and amplify your podcast once you have an established funnel instead of waiting for content to perform organically (19:46)

Resources Mentioned in the Show

Where to Listen:

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