About Oli Bridge:
In this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel.
Episode Highlights
- How Bonjoro uses short videos from their current customers to convert 30% of their leads into customers
- How getting one big case study launched Bonjoro into the SaaS industry
- If you’re an early-stage SaaS company, learn how and why you need to be tracking industry from your leads
- Learn when to use automation for a process and when you should be doing things manually. Sometimes the very growth hack-y strategies can backfire. Don’t do stuff that doesn’t suit you as a marketer.
- How Bonjoro tripled the number of clicks they get from their affiliate program by sending a personal video to every single affiliate that signs up.
Resources Mentioned in the Show
- ClearBit
- Convertkit
- Shopify
- ActiveCampaign
- Bonjoro’s Video Funnel Playbook
- Intercom
- PhantomBuster
- Ahrefs
- Candide by Voltaire (book)
- Zest.is
Where to Listen:
Aaron is the CEO and founder of Zammo Digital. He has managed over $5 million in Facebook ads and generated more than 1 million leads and new user signups for his clients including Invision, DigitalOcean, Ebay, Treehouse, Webydo and more.
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