About Oli Bridge:
In this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel.
- How Bonjoro uses short videos from their current customers to convert 30% of their leads into customers
- How getting one big case study launched Bonjoro into the SaaS industry
- If you’re an early-stage SaaS company, learn how and why you need to be tracking industry from your leads
- Learn when to use automation for a process and when you should be doing things manually. Sometimes the very growth hack-y strategies can backfire. Don’t do stuff that doesn’t suit you as a marketer.
- How Bonjoro tripled the number of clicks they get from their affiliate program by sending a personal video to every single affiliate that signs up.
Resources Mentioned in the Show
- Bonjoro’s Video Funnel Playbook
- Candide by Voltaire (book)