About Corey Haines:
Corey Haines is the Head of Growth at Baremetrics, a tool to help SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics, Corey also has several marketing side hustles that I encourage you to check out such as swipefiles.co.
You can connect with Corey on Twitter and LinkedIn.
Episode Highlights
- How Baremetrics has been able to make a big impact in the SaaS industry with a small team of 10 full time members (1:48)
- How the “Transparency Movement” with open startups have helped to grow Baremetrics and other SaaS companies (3:30)
- Baremetrics uses integrations with partners to validate their best customers during the trial period.
- Why Corey spends most of his time creating custom videos to onboard new customers and how that impacted conversions
- How to move readers from blog content to the sign-up stage and increase your conversion rates (12:01)
- Why failed credit card charges could be losing about 9% of your MRR monthly from and how you can prevent it. (14:59)
- How introducing exit surveys for when customers cancel helps you make better product decisions (18:29)
- Corey spoke with 20 of baremetrics’ best customers to learn everything about them in order to make their product better.
- Corey talks about his newest project Swipe files, which is a curated library of marketing and copywriting examples with detailed tear downs of what makes them great (29:30)
Resources Mentioned in the Show
- Baremetrics
- coreyhaines.co
- Open Startups
- Indie Hackers
- “Obviously Awesome” by April Dunford (book)
- Roam Research
- MyMind
- SwipeFiles.co
- Seth Godin
- Refactoring Growth
- Mental Models for Marketing
Where to Listen:
How To Reduce SaaS Customer Churn w @coreyhainesco
— Aaron Zakowski (@aaronzakowski) July 16, 2020
– Create a better system to recover failed CC charges
– Remind customers to update payment methods before it’s too late
– Use the customer cancelation process to make smart product decisions
Full show: https://t.co/Y2IBNvWqLl pic.twitter.com/lspYkWdncR
Aaron is the CEO and founder of Zammo Digital. He has managed over $5 million in Facebook ads and generated more than 1 million leads and new user signups for his clients including Invision, DigitalOcean, Ebay, Treehouse, Webydo and more.
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