Aaron Zakowski, Author at Aaron Zakowski - Fractional CMO & Marketing Advisor

Podcast #16- Using Content Marketing to Drive B2B Demand Gen with Devin Bramhall

About Devin Bramhall: Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast. You can connect with Devin on Twitter or LinkedIn Episode Highlights Devin describes how Animalz established themselves as the […]

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Podcast #15- How Capterra Ads Helped PhoneWagon Grow to Over $1M ARR with Ryan Shank

About Ryan Shank: Ryan is the Former CEO of PhoneWagon, a call tracking software that helps marketers and agencies to track which of their marketing campaigns are driving more phone calls and revenue. Ryan grew PhoneWagon from $0 to over $1M in annual revenue in just 4 years and recently sold the company to CallRail.

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Podcast #14- Nailing SaaS Messaging to Increase Conversion Rates with Pedro Cortes

About Pedro Cortes: Pedro is a consultant helping SaaS Companies convert more visitors into customers through better messaging and positioning. If you hang out in the SaaS community on LinkedIn, you’ve no doubt seen some of his great content teaching SaaS companies how to dramatically increase website conversion rates. You can connect with Pedro on

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How to Verify Your Domain For Facebook Ads and Configure Events (step-by-step guide) Updated Feb. 2021

As a result of the updates happening with Apple iOS 14 and Facebook in early 2021, it is required to verify your website domain with Facebook and configure your Conversions Events You can read more about these update here and here. IMPORTANT: The steps below must be completed by the owner of the Business Manager

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Thoughts on Facebook’s Updates and Apple iOS 14 (updated Feb. 8, 2021)

A lot of people have been asking me lately… “What are my thoughts about Apple’s new privacy rules and Facebook’s updates?” It’s a huge topic. And it’s still evolving day by day. Nevertheless, I want to share with you the email that I sent out to all Zammo Digital clients earlier this month… Email Subject:

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Podcast #13- How Facebook Ads Fueled Proof’s Rapid Growth with Dave Rogenmoser

About Dave Rogenmoser: Dave is the CEO of Proof, a Y-Combinator backed startup helping over 3,000 companies to generate more leads, demos and trials. Dave is also the host of the “Scale or Die” podcast. You can connect with Dave on Twitter and LinkedIn. Episode Highlights How Proof Pulse adds social proof to websites to

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Podcast #12- How Gong.io Drives Growth with Organic and Paid LinkedIn Content with Mike McEuen

About Mike McEuen: Michael has 9+ years in B2B marketing on both the agency and in-house.He’s currently the Senior Marketing Manager at Gong.io, a Revenue Intelligence Platform for remote sales teams. Before working at Gong, Michael was also the Director of Marketing at Mixmax. You can connect with Michael on Twitter and LinkedIn Episode Highlights

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Podcast #11- Aaron Krall’s Framework for Scaling SaaS User Onboarding the Right Way

About Aaron Krall: Aaron Krall is a SaaS User Onboarding specialist and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale revenue faster and more predictably. Aaron also runs the SaaS Growth Hacks community on Facebook which currently has over 20,000 members. You can connect

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[Growth Study] How Sendlane Reduced Lead Costs by 64%

Many B2B companies struggle to reduce their costs for customer acquisition with Facebook ads. However, I recently learned that Sendlane was able to cut their cost per trial signup by 64% by promoting content via paid ads. Not only that, but now more of their trial users convert to high value paying customers. Here’s how

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Aaron Zakowski