Using Content Marketing to Drive B2B Demand Gen with Devin Bramhall

About Devin Bramhall:

Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast.

You can connect with Devin on Twitter or LinkedIn

Episode Highlights

Devin describes how Animalz established themselves as the premier B2B SaaS content marketing agency (1:42)
How Animalz measures the impact of their content (7:17)
How to create content that enhances conversions (9:26)
Why Devin prefers longer tail, lower volume keywords (14:12)
The distribution strategies Devin recommends to her clients (16:00)
Why influencers are more trusted than brands and the challenges that come with that (20:40)
How new companies can kickstart their content marketing strategy (24:30)

Resources Mentioned in the Show

Animalz
Superpath
Sonja Jacob
Katie Matell
Range: Why Generalists Triumph in a Specialized World by David Epstein (book)

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Aaron Zakowski

Aaron is the CEO and founder of Zammo Digital. He has managed over $5 million in Facebook ads and generated more than 1 million leads and new user signups for his clients including Invision, DigitalOcean, Ebay, Treehouse, Webydo and more.

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