About Devin Bramhall:
Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast.
You can connect with Devin on Twitter or LinkedIn
Episode Highlights
- Devin describes how Animalz established themselves as the premier B2B SaaS content marketing agency (1:42)
- How Animalz measures the impact of their content (7:17)
- How to create content that enhances conversions (9:26)
- Why Devin prefers longer tail, lower volume keywords (14:12)
- The distribution strategies Devin recommends to her clients (16:00)
- Why influencers are more trusted than brands and the challenges that come with that (20:40)
- How new companies can kickstart their content marketing strategy (24:30)
Resources Mentioned in the Show
- Animalz
- Superpath
- Sonja Jacob
- Katie Matell
- Range: Why Generalists Triumph in a Specialized World by David Epstein (book)