Podcast #16- Using Content Marketing to Drive B2B Demand Gen with Devin Bramhall

About Devin Bramhall:

Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast.

You can connect with Devin on Twitter or LinkedIn

Episode Highlights

  • Devin describes how Animalz established themselves as the premier B2B SaaS content marketing agency (1:42)
  • How Animalz measures the impact of their content (7:17)
  • How to create content that enhances conversions (9:26)
  • Why Devin prefers longer tail, lower volume keywords (14:12)
  • The distribution strategies Devin recommends to her clients (16:00)
  • Why influencers are more trusted than brands and the challenges that come with that (20:40)
  • How new companies can kickstart their content marketing strategy (24:30)

Resources Mentioned in the Show

Where to Listen:

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