About Joel Klettke:
Joel Klettke is the Founder of Case Study Buddy, a specialized team who help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.
You can connect with Joel on LinkedIn
Episode Highlights:
- Why Joel built an agency focused on Case Studies (0:57)
- The unique insights case studies provide to SaaS companies (4:15)
- How companies can tell engaging stories in their case studies (7:26)
- The differences between case studies and success stories (9:54)
- The biggest mistakes companies make in their case studies and how to avoid them (11:51)
- Joel shares his thoughts on using case studies as a lead magnet (16:06)
- Why companies should avoid gating case studies (18:20)
- A creative way B2B SaaS companies can gate and ungate their case studies (20:39)
- Favorite books and business leaders (21:40)
Resources Mentioned in the Show
- Joel Klekke
- Case Study Buddy
- Forget The Funnel
- Ryan Law
- Shannol (S.A) Grant
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath
- Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke