About Steffen Hedebrandt:
Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy’s impact on revenue pipeline.
You can connect with Steffen on LinkedIn
Episode Highlights:
- Steffen shares what he has learnt from working with various B2B companies (0:36)
- How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31)
- The importance of properly evaluating B2B attribution insights (5:03)
- How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32)
- Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30)
- How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38)
- Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14)
- The biggest attribution problem B2B companies face and how to solve it (27:17)
- Why he has stopped grouping customers in funnels (28:26)
- Using Linkedin to run account based and role based retargeting ads (31:32)