About Eric Melchor:
Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites.
You can connect with Eric on LinkedIn
Episode Highlights
- How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)
- Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16)
- Why businesses should avoid embracing marketing gimmicks such as creating a false sense of urgency (2:33)
- A case study of how Woodhouse Clothing delights their international customers with OptiMonk (5:05)
- How OptiMonk uses reminder notifications to assist idle users and help them to fill their forms completely (7:12)
- How businesses can personalize their customers’ experience in real time and serve them the content they are interested in (10:50)
- The major mistakes B2B companies must avoid when describing their services (12:13)
- Favorite books, apps, communities and business leaders (14:38)
Resources Mentioned in the Show
- OptiMonk
- Innovators Can laugh (The Fun Startup Podcast) with Eric Melchor
- Casey Hill
- TextExpander
- How to Be a Capitalist Without Any Capital by Nathan Lathka (book)
Where to Listen:
Aaron is the CEO and founder of Zammo Digital. He has managed over $5 million in Facebook ads and generated more than 1 million leads and new user signups for his clients including Invision, DigitalOcean, Ebay, Treehouse, Webydo and more.
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