How OptiMonk uses Customer Value Optimization to drive more sales with Eric Melchor

About Eric Melchor:

Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites.

You can connect with Eric on LinkedIn

Episode Highlights

How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)
Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16)
Why businesses should avoid embracing marketing gimmicks such as creating a false sense of urgency (2:33)
A case study of how Woodhouse Clothing delights their international customers with OptiMonk (5:05)
How OptiMonk uses reminder notifications to assist idle users and help them to fill their forms completely (7:12)
How businesses can personalize their customers’ experience in real time and serve them the content they are interested in (10:50)
The major mistakes B2B companies must avoid when describing their services (12:13)
Favorite books, apps, communities and business leaders (14:38)

Resources Mentioned in the Show

OptiMonk
Innovators Can laugh (The Fun Startup Podcast) with Eric Melchor
Casey Hill
TextExpander
How to Be a Capitalist Without Any Capital by Nathan Lathka (book)

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Aaron Zakowski

Aaron is the CEO and founder of Zammo Digital. He has managed over $5 million in Facebook ads and generated more than 1 million leads and new user signups for his clients including Invision, DigitalOcean, Ebay, Treehouse, Webydo and more.

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