7 Habits of Highly Effective Facebook Ads

There’s a first time for everything…

And I was determined to keep it practical and actionable.

This past week, I was honored to take the stage at the SMX Israel conference with Miriam Schwab and Roy Povarchik.

It was my first time speaking at a large marketing conference and I really wanted to provide as much value to my audience as possible.

My talk provided 7 actionable tips to help you start seeing some quick (and long lasting) wins in your Facebook campaigns.

It doesn’t matter if you’re just getting started with Facebook ads or if you have deep experience managing big budgets.

The presentation below is based on my experience spending over $1 million on Facebook ads and generating over 180,000 leads and signups for my clients (as of October 2015).

Check it out and let me know what you think.

There’s also an 8th bonus tip at the end that will really give you an advantage over your competition.

Would love to hear your feedback 🙂

4 thoughts on “7 Habits of Highly Effective Facebook Ads”

  1. Thank you for the tips, and I will now test the right ads again. I wanted to mention also I had to stop the video several times because you talk sooo fast!
    Newbie here.

    1. Hey Sara, Glad you enjoyed the tips.

      Sorry I spoke so fast. They didn’t give me a lot of time for the presentation and I had a lot of info to pack in 🙂

  2. Right sidebar has proven to be incredibly effective for my client who’s promoting their software company. What’s really interesting is that we’re getting a lot of view-through conversions. When I set the attribution window up to include 28 days after viewing ads, the conversion numbers tripled.

    Normally it’s easy to discount view-through conversions, but in this case it’s a really exciting and emerging software platform, where awareness is huge. Instead of clicking the ads, a lot of people are looking at the display URL and going to the site on their own to research.

    1. Hey Alex,
      You’re absolutely right. View through conversion can be very valuable for measuring the impact of FB ads for brand awareness. By default, Facebook only includes 1-day conversions for view through.

      Just need to be careful of where to attribute the conversion if you have other marketing channels running in addition to Facebook.

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