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With so many ad platforms to choose from, YouTube often gets overlooked. This isn’t hugely surprising since most of the focus seems to be put on Facebook Ads and Google Ads by many advertisers.  Neglecting YouTube Ads, however, is the last thing that you want to do. It’s a versatile platform, giving you diverse options […]

Where do the largest SaaS companies get their website traffic from? Where are the SaaS 100 advertising? As a B2B SaaS marketer, those were a few of my biggest questions. So I did some research in order to find out for myself. The results were pretty surprising… Here are a few highlights… 97% of larger

Learning from other SaaS founders, CEOs and marketers is one of the best ways to learn how to grow your SaaS. That’s why interview-style SaaS podcasts have become so popular over the past few years. Here are 10 of my favorite SaaS Podcasts that keep me company on my drive to and from work every

Ever wish you could spy on where your competitors are advertising and what their ads look like? Turns out that you can… Collecting data from competitors in your industry is a great way to save you time and money while testing and optimizing more profitable ads for yourself.   In fact, reviewing competitors’ ads is an

Getting the right offer in front of the right person at the right time.  It’s one of the most important aspects of good marketing.  On any platform.  And Facebook makes it especially easy to get your offer to the right person… regardless of where they are in your buying cycle.  But with so many Facebook

When it comes to digital marketing, video marketing has a noticeable advantage when it comes to engagement. And it’s easy to see why. Video content presents a more compelling, engaging experience by default. But don’t just take our word for it, the numbers have proven this time and time again. According to Wirebuzz, brands using

If you’ve been monitoring the digital marketing landscape, there’s a good chance you know all about Instagram story ads. And with good reason! Using Instagram ads, L’Oréal Paris was able to increase its purchase intent by 20%, as well as increase brand awareness by 13%. But what you may not know is that Instagram recently released a

You’ve already gained some traction with Facebook ads and proven that they can drive profitable customer acquisition for your SaaS. But how far can you profitably scale your ads? Today we’re going to discuss how the big SaaS players are scaling serious volume of leads from Facebook. These are the strategies that we use to scale

Will Facebook ads work for your SaaS company? They probably will if you have a focused plan for setting up your ads. At my Facebook Ads Agency, we run successful Facebook ad campaigns for a lot of SaaS companies. But we’ve noticed that most of the successful strategies have a few things in common. Today