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Today I want to show you one of my best performing ads over the past month.
What’s cool about this ad is that I’ve been successfully running this exact creative since October 2016 for three different clients in totally different industries.
With a little creativity, I’ll bet you can use it in your niche also.
Now here’s why this ad creative works so well…
It doesn’t really look like an ad. It looks like content.
On Facebook, people don’t really like clicking ads.
In fact, our eyes are trained to ignore ads.
People notice this ad and click on it because it doesn’t look like a typical ad (CTR for this ad has been consistently higher that 2.3%).
However, in order to not be too misleading we did state the price in the ad so they know we’re selling something.
You can see from the image above that it’s also generating lots of post engagement including shares and comments.
I hope you found this helpful.
Now… Please do me a favor and comment below to let me know if you want more content like this with examples and explanations of successful ads.
Or let me know if you want a different type of content from me. I’m here to serve you.
Be in touch,
- Podcast #20 – How Atlassian Uses A Content Playground To Drive Sales with Ashley Faus - October 18, 2021
- Podcast #19 – How SimilarWeb Attributes Growth to SEO and Paid Ads with Ben Bernstein - September 1, 2021
- Podcast #18 – How to Purchase a SaaS Business as a First Time Buyer with Thomas Smale - August 26, 2021