Does your business rely on traffic coming to your website to make sales?
Imagine what it would be like if you could direct a flood of customers to your site or readers to you blog anytime you want with just the push of a button.
Sounds impossible?
Today you’re going to learn exactly why email marketing is the most consistent and high converting sources of sales for most companies that are doing it right.
That’s why if you want to grow your business, I urge you start growing your email list now.
Now I know email marketing sounds boring. But every successful online business can tell you that email is the holy grail of online marketing.
Here are the three main reasons why growing your email list is the best investment you can make in your business:
- Drives the most traffic
- Highest converting traffic source
- Nobody can take your email traffic away from you
Let’s take a closer look at these three reasons…
Email Drives Serious Traffic
Email drives the most traffic. I’m talkin’ Jerusalem Highway at rush hour traffic.
If you’re looking to drive customer or readers to your website, then email is the champion of traffic.
According to a recent study, on average, emails receive and average click through rate (CTR) of 5.2%.
Compare that to Twitter (CTR = 1.64% ) and Facebook (CTR = 1.49%) and you can see that email drives three to four times as much traffic as social media.
The average CTR of Twitter is 1.64% (source).
On Facebook, the average engagement rate (including clicks, like, comments and shares) is only 1.49% (source).
Now, I know you’re a savvy marketing and you’re asking me, “traffic is nice and all, but which traffic source is going to generate the most sales for my site?”
Well, I’m glad you asked that…
Email is the king of conversions
According to a recent study by e-commerce software firm Monetate, 4.24% of visitors from email marketing buy something compared to only 2.49% of visitors from search engines and .59% from social media.
Let’s try looking at an example…
Recently, I sent out a promotional email for one of my ecommerce clients.
Of the 2,200 people that we sent the email to, 545 people clicked and visited the site and 99 of them made a purchase. That’s an email to sales conversion rate of 4.5% (of email recipients who visited our landing page, we had a sales conversion rate of 18%).
Can you imagine writing a post of Facebook or Twitter and having 4.5% of your fans or followers actually visit your site and make a purchase? Nearly impossible.
But results like this are very common for email marketing.
Keep your hands off my email list
There’s one more reason why you must start growing your email list today…
Once you grow it, it’s yours!
What other traffic source can you actual own?
Search traffic can disappear in an instant due Google algorithm updates.
Facebook post impression are at the sole discretion of Facebook’s EdgeRank formula.
However, once you collect your email list you can keep sending to your customers whenever you want.
Forever.
So stop worrying so much about social media and start focusing more energy on building your email list.
But don’t get me wrong, there is an important place in your marketing mix for social media. I’ll teach you the right way to use social media in a future post.
For now, leave a comment below and tell us how email has helped you to grow your business.
And don’t forget to sign up for my email list below so you get all my tachlis tips to grow your business online.
I couldn’t agree more that email is the highest quality form of traffic. But I’m not sure I agree that email drives the most traffic, unless you happen to have a large email list but no social media presence.
IMO SM is incomparable in terms of traffic volume because of its viral power – which email just doesn’t have. Facebook (by far the #1), Twitter, Pinterest, etc. can drive insane amounts of traffic to a relatively low-budget, unknown site if a post goes viral.
Of course, once you have that spike of traffic, you better be ready to capture their email addresses if you want to transform them into future fans and customers. If you don’t do that, your 2 seconds of fame won’t do much for you.