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As a result of the updates happening with Apple iOS 14 and Facebook in early 2021, it is required to verify your website domain with Facebook and configure your Conversions Events You can read more about these update here and here. IMPORTANT: The steps below must be completed by the owner of the Business Manager […]

A lot of people have been asking me lately… “What are my thoughts about Apple’s new privacy rules and Facebook’s updates?” It’s a huge topic. And it’s still evolving day by day. Nevertheless, I want to share with you the email that I sent out to all Zammo Digital clients earlier this month… Email Subject:

Many B2B companies struggle to reduce their costs for customer acquisition with Facebook ads.  However, I recently learned that Sendlane was able to cut their cost per trial signup by 64% by promoting content via paid ads.  Not only that, but now more of their trial users convert to high value paying customers.  Here’s how

Understanding how to find your ideal prospects is becoming a staple part of almost every marketing campaign. And if you are a B2B SaaS company looking to acquire new customers it’s likely that your target prospect is on LinkedIn. LinkedIn Ads are one of the most effective and immediate ways to generate qualified B2B opportunities.

Most B2B companies struggle to make LinkedIn Ads work. The problem is that marketers always want to advertise to the middle or bottom of the funnel. Their ads direct prospects straight to request a demo. But prospects don’t want to give you 30 minutes of their time for a demo if they don’t understand your

Recently, I had the opportunity to present a webinar with the team at AdEspresso. Unfortunately, when we started the webinar, GoToWebinar crashed and we had to cancel the broadcast (Thanks Coronavirus). But not to worry… I recorded it for you locally and AdEspresso got it published on YouTube. You can watch the replay of the

To be honest, I don’t know why more B2B companies aren’t doing this… If your average customer lifetime value is over $5,000, then it should be a no brainer. Especially if you have a proven, high converting sales funnel. But for some reason, most companies don’t take it seriously… I’m talking about LinkedIn ads. If

If you work at a B2B company, then chances are that you’re running LinkedIn Ads. Or that you’re thinking about LinkedIn Ads. In fact, based on my research, 97% of the 100 largest SaaS companies are using LinkedIn Ads. At my agency, we’ve been having a lot of success with LinkedIn for our clients. But

So, you want to consistently create high-converting marketing copy. You know your content deserves to go viral, but you just aren’t sure how to go about it. Our suggestion? Start relying on marketing power words. Your time and energy are just as precious as your capital — you can’t afford to waste any of it.