(Post update September 2017) A few months ago, I got call from a guy named Clark Valberg. Now aside from being an all around awesome guy, Clark also turned out to be the Co-Founder and CEO of InVision. If you don’t know about InVision yet, then it’s time that you check them out. InVision is a […]
[Case Study] How We Reduced InVision’s Cost Per Signup with Facebook Ads by 44% Read More »
Although most marketers focus most of their Facebook marketing dollars on desktop, mobile ads have recently become one of the most effective and fastest growing ads units available available on Facebook. In fact, mobile ads now make up over 62% of all ad sales on Facebook. Mark Zuckerberg and Facebook have made it very clear
4 Advanced Tips To Increase Mobile App Installs with Facebook Ads Read More »
Content Marketing (aka blogging or inbound marketing) is generally accepted these days to be one of the best ways to create awareness for your brand and to grow engagement with your company. But what happens if you don’t have many people consuming your content at the beginning? Unfortunately, a lot of companies find it frustrating
7 Ways to Boost Your Content Marketing with Facebook Ads Read More »
If you work in digital marketing, then I’m sure you already know about triggered emails and how they are helping companies like Amazon.com dramatically increase ROI from email marketing. But did you know you can also create triggered Facebook ad campaigns? Triggered marketing automation is the future of marketing. And triggered Facebook ads let you deliver
How to Create Triggered Facebook Ad Campaigns Read More »
Yesterday, I read a great article by Nate Desmond on OKdork.com where he showed some pretty ninja tricks for analyzing website data using Import.io and Excel. Aside from the awesome ideas that he was sharing, I was also really impressed by his use of animated GIF images that showed exactly what he was doing on
How To Create Animated GIF Screencasts Read More »
Looking for a cheap, easy and effective way to promote your business? A few weeks ago, I ran a small Facebook ad campaign that resulted in 10 quality leads for my consulting business. Total cost? $4.92 Want to know how I did it? Keep reading and I’ll teach you how to do it too… The
How To Target Facebook Ads At Your LinkedIn Connections (and spend less than $5) Read More »
If you’re like most business professionals that I consult with, you would do anything to get some good press for your company. Wouldn’t it be great to get quoted on a large news site or to get a product review on an influential blog? Lots of companies pay huge fortunes to PR firms to help
Looking for creative new ways to grow your success with Facebook Ads? Today I want to share some new ideas for how you can use Facebook’s Customer Audience feature to refine your ad targeting and get more bang for your marketing buck. For those of you who still haven’t tried it, Custom Audiences is a powerful
10 Creative (and Sneaky) Ways To Use Facebook Custom Audiences Read More »
Are you looking for an effective marketing plan that gives you top ROI for your limited marketing budget? Here’s a simple but powerful strategy that I’ve implemented for many of my clients to help them utilize their ad spend in the most profitable way possible. What I like most about this strategy is that it
The Ultimate Social Marketing Engine Read More »
