About Scindia Balasingh:
Scindia is the Head of Global Partnerships Marketing at Multiplier, a global payroll and EOR platform for managing international teams. Before joining Multiplier, she was a marketing leader at other leading SaaS companies such as Freshworks and Vajro.
You can connect with Scindia on LinkedIn.
Episode Highlights:
- How Scindia got into partnership marketing and her career trajectory (1:11)
- What is partnership marketing (4:08)
- Types of partnership marketing (7:18)
- Why you should tier your partners into strategic, regular and long-term partnerships (13:31)
- How to find effective partners for your company (16:22)
- How to build relationships with intending partners without alienating your customers (18:18)
- Common partnership pitfalls companies must avoid (22:32)
- Recommended number of clients companies should start their partnership program with (25:32)
- How to measure the impact of a partnership program (28:46)
- Favorite books, apps and business leaders (30:52)
Resources Mentioned in the Show
- Scindia Balasingh
- Stacey Epstein
- Ample Market
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim