About Nathan Corliss:
Nate Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.
You can connect with Nate on LinkedIn
Episode Highlights:
- Nathan shares his journey in the digital marketing industry (1:19)
- How he uses LinkedIn to find high value B2B audiences (2:56)
- How Nathan utilizes sponsored content ads on LinkedIn (9:05)
- How SaaS companies can build a formidable marketing team (13:51)
- How Census develops high quality gated content (16:09)
- Handling segmentation within ad campaigns (18:56)
- How Census campaign got featured as a case study by LinkedIn startup team (22:14)
- Using AI tools to transform marketing activities (27:59)
- Running ads on Reddit (32:00)
- Favorite books and apps (38:05)
Resources Mentioned in the Show
- Nathan Corliss
- Census
- Asana
- SaaS Marketing Superstars Podcast
- How Census achieved a 10x increase in pipeline with the LinkedIn startup team
- The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer