About Guillaume Moubeche:
Guillaume Moubeche is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer.
You can connect with Guillaume on LinkedIn or Twitter
Episode Highlights
- Lemlist’s unique personalization features that differentiate it from other tools (1.14)
- How Guillaume created Lemlist (2.22)
- How Lemlist grew their facebook group and their content creation strategy (5.31)
- Lemlist’s mailbox integration and how it boosts your email deliverability rate (9.34)
- How Lemlist invests in building their team members’ personal brands (13.34)
- Actionable strategies to improve your LinkedIn posts’ visibility and increase your following (14.30)
- Guillaume talks about how he got his team members to post consistently on LinkedIn and the hidden benefits of writing (20.14)
- How Lemlist created its Masterclass series to train team members on LinkedIn, email outreach and other digital marketing strategies (24.11)
- How Guillaume overcame the fear of building his team members personal brands and why other companies should do the same (27.10)
- Why Guillaume turned down a $30M funding offer to acquire Lemlist (29.40)
Resources Mentioned in the Show
- Lemlist
- Lemlist Family Facebook group
- LinkedIn Masterclass
- Guillaume website
- Guillaume on Youtube
- Guillaume on LinkedIn
- Notion
- Arvid Kahl
- Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin (book)