About Mike McEuen:
Michael has 9+ years in B2B marketing on both the agency and in-house.He’s currently the Senior Marketing Manager at Gong.io, a Revenue Intelligence Platform for remote sales teams. Before working at Gong, Michael was also the Director of Marketing at Mixmax.
You can connect with Michael on Twitter and LinkedIn
Episode Highlights
- How Gong harnesses all their employees to increase organic reach and brand exposure on LinkedIn (3:56)
- How to develop a content creation team for your company (6:53)
- Using altruistic content on LinkedIn ads to attract leads (12:56)
- How to optimize your sales pipeline (17:14)
- The two common struggles most marketers face and how to overcome them (18:41)
- Why you need to join demand gen councils (24:56)
Resources Mentioned in the Show
- Gong.io
- Google Sheets
- LeadsBridge
- Ogilvy on Advertising by David Ogilvy (book
Where to Listen:
In this interview @lonohead explains how @Gong_io fueled growth with organic LinkedIn content.
— Aaron Zakowski (@aaronzakowski) September 11, 2020
🔹Create great content
🔹Share content on LinkedIn
🔹Get team to like, comment, share
🔹Get more reach on LinkedIn
🔹Get more leads and sales
Full interview: https://t.co/ETDVzdyXRF pic.twitter.com/SJeOZBbPxb