About Eden Bidani:
Eden is a Conversion Copywriter helping B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.
You can connect with Eden on LinkedIn
Episode Highlights:
- Eden’s ideal clients and how she helps them with their messaging (0:44)
- How SaaS companies can clarify their messaging when communicating with their customers (3:55)
- Getting access to key stakeholders of companies and their customers to get their view of the product (7:29)
- How to make sure that companies positioning statement and strategic narrative are used in the right places (10:25)
- Shortening sales cycles with video testimonials (14:29)
- The two key elements companies must focus on to excel in their messaging and communication (17:17)
- How she has unlocked LinkedIn to grow her business (21:07)
- Her system for publishing content consistently (23:41)
- Favorite books, apps and business leaders (27:55)
Resources Mentioned in the Show
- Eden Bidani
- Cape.agency
- Joanna Wiebe
- Fathom
- Laws of UX: Using Psychology to Design Better Products & Services by Jon Yablonski