About Ben Bernstein:
Ben is currently the Director of Acquisition at SimilarWeb, an AI-based market intelligence platform that helps monitor web and mobile app traffic.
You can connect with Ben on LinkedIn
Episode Highlights
- Ben breaks down SimilarWeb’s features and their IPO (1.59)
- The size of SimilarWeb’s marketing team and their responsibilities (8.11)
- How SimilarWeb’s free tool drove tremendous traffic and brand awareness (10.20)
- The platforms and channels SimilarWeb spend their $1m+ monthly ad budget on (12.49)
- How SimilarWeb accounts for lead attribution (16.47)
- The power of LinkedIn remarketing for B2B companies (18.31)
- How SimilarWeb has found success with message ads on LinkedIn (24.12)
- Ben talks about his biggest challenge at the moment (25.01)
- The hidden opportunities of Youtube for B2B companies (28.28)
Resources Mentioned in the Show
- SimilarWeb
- Trello
- Asana
- Iris Shoor
- World War Z: An Oral History of the Zombie War by Max Brooks (book)