How SimilarWeb Attributes Growth to SEO and Paid Ads with Ben Bernstein

About Ben Bernstein:

Ben is currently the Director of Acquisition at SimilarWeb, an AI-based market intelligence platform that helps monitor web and mobile app traffic.
You can connect with Ben on LinkedIn

Episode Highlights

Ben breaks down SimilarWeb’s features and their IPO (1.59)
The size of SimilarWeb’s marketing team and their responsibilities (8.11)
How SimilarWeb’s free tool drove tremendous traffic and brand awareness (10.20)
The platforms and channels SimilarWeb spend their $1m+ monthly ad budget on (12.49)
How SimilarWeb accounts for lead attribution (16.47)
The power of LinkedIn remarketing for B2B companies (18.31)
How SimilarWeb has found success with message ads on LinkedIn (24.12)
Ben talks about his biggest challenge at the moment (25.01)
The hidden opportunities of Youtube for B2B companies (28.28)

Resources Mentioned in the Show

SimilarWeb
Trello
Asana
Iris Shoor
World War Z: An Oral History of the Zombie War by Max Brooks (book)

Follow me

Aaron Zakowski

Aaron is the CEO and founder of Zammo Digital. He has managed over $5 million in Facebook ads and generated more than 1 million leads and new user signups for his clients including Invision, DigitalOcean, Ebay, Treehouse, Webydo and more.

Follow me

Latest posts by Aaron Zakowski (see all)