About Justin Oberman:
Justin is the Co-founder of Generalists, a creative advisory firm that helps brands who aren’t getting what they need from specialists because what they need is the big picture. He’s also a student of advertising history and a prolific LinkedIn content creator and ghostwriter.
You can connect with Justin on LinkedIn.
Episode Highlights:
- How to apply creative ideas in B2B advertising (2:43)
- How London Times newspaper creative idea got lawyers to subscribe to their newspaper (4:44)
- Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)
- How to make branding and direct response work in tandem (17:05)
- Why Justin believes brand is not hard to measure vs direct response (23:16)
- How Redbull broke into the London market without an ad budget (34:39)
- How to grow your personal brand on Linkedin (36:18)
- The 70-20-10 framework for creating Linkedin content (45:00)
- How Justin gets clients from his Linkedin posts without relying on ads or his website (47:25)
- A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40)
- Favorite books, apps and business leaders (1:00:46)
Resources Mentioned in the Show
- Justin Oberman
- Generalists
- Justin on Linkedin
- Trello
- Bob Hoffman
- The Book of Gossage by Howard Luck Gossage
- The Art of Money Getting by P.T Barnum