Podcast #20 – How Atlassian Uses A Content Playground To Drive Sales with Ashley Faus

About Ashley Faus:

Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello.  As she describes herself on LinkedIn, she’s a marketer, writer, and speaker by day… and a singer, actor, and fitness fiend by night.

You can connect with Ashley on LinkedIn or Twitter

Episode Highlights

  • The concept of Content Playgrounds and how to excite your audience (2.59)
  • The problems associated with internal teams having different words for the users of their products or services (6.45)
  • The Pros and Cons of influencers creating content vs companies creating content in the B2B space (11.15)
  • How Atlassian empowers employees to tell their stories (14.17)
  • How Sweet Fish Media is producing awesome content, building valuable relationships and increasing their reach (21.35) 
  • Why Ashley doesn’t recommend gating content (24.09)
  • How Canva creates valuable content and allows you to test the product immediately without any friction (31.28)
  • How to measure the impact of content and convince senior management of its value (32.51)
  • How to figure out which pieces of content are working (36.19) 

Resources Mentioned in the Show

Where to Listen:

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