About Ashley Faus:
Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she’s a marketer, writer, and speaker by day… and a singer, actor, and fitness fiend by night.
You can connect with Ashley on LinkedIn or Twitter
Episode Highlights
- The concept of Content Playgrounds and how to excite your audience (2.59)
- The problems associated with internal teams having different words for the users of their products or services (6.45)
- The Pros and Cons of influencers creating content vs companies creating content in the B2B space (11.15)
- How Atlassian empowers employees to tell their stories (14.17)
- How Sweet Fish Media is producing awesome content, building valuable relationships and increasing their reach (21.35)
- Why Ashley doesn’t recommend gating content (24.09)
- How Canva creates valuable content and allows you to test the product immediately without any friction (31.28)
- How to measure the impact of content and convince senior management of its value (32.51)
- How to figure out which pieces of content are working (36.19)
Resources Mentioned in the Show
- Atlassian
- Sweet Fish Media
- Trello
- Ann Handley
- Chris Walker
- The 7 ½ deaths of Evelyn Hardcastle by Stuart Turton (book)
- The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson (book)