Episode Description:
Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not.
In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of my experiences and best practices.
Episode Highlights:
- Do Incentivized demo ads really work?
- How much should you offer for your gift card?
- Which ad platforms and ad formats work the best?
- The importance to aligning your sales and marketing teams