DigitalOcean Case Study
Client Summary:
Digital Ocean is a developer’s cloud computing software. They provide millions of developers cloud services that help deploy and scale applications that run simultaneously on multiple servers. Customers can easily build, test, manage and scale applications of anysize and do it all much faster.
Goal:
Digital Ocean is a developer’s cloud computing software. They provide millions of developers cloud services that help deploy and scale applications that run simultaneously on multiple servers. Customers can easily build, test, manage and scale applications of anysize and do it all much faster.
What We Did:
- We tested new ad creative and used the winning creative to expand with a system to test more ads based on our findings
- We launched an international campaign, grouping countries in ad sets based on each group’s value to the company
- Created Lookalike Audiences, Retargeting and Interest Targeting for each location group
- Scaled to larger Lookalike Audiences
- Scaled up in Mobile Audiences
Results:
Zammo Digital succeeded in lowering the cost to acquire a new user by 15% and increased the volume of new customer signups via Facebook ads by 330%. The company was also able to take the findings from all our tests and successfully apply them to other channels such as Adwords and Twitter.
Aaron is one of the most data and results oriented marketers that I’ve had the pleasure of working with. His deep understanding of Facebook campaign optimization, A/B testing, goal measurement, & other fundamental concepts has enabled us to make Facebook Ads a central component of our lead generation strategy.
David Dorman, Director of Growth at DigitalOcean