As many of you probably know, my company, Zammo Digital, specializes in managing Facebook ads for SaaS (Software as a Service) companies. As I explained in this video, there are lot of reasons why I enjoy working in this niche. But the constant challenge of scaling any successful Facebook ad campaign is to constantly be… [Read More]
This post was original sent out as an email to my newsletter. To get more content like this straight to you inbox, go subscribe to my list right now. ~~~~~~~~~~~~~~~~~~~~~ Today I want to show you one of my best performing ads over the past month. What’s cool about this ad is that I’ve been… [Read More]
There’s nothing I like better than a good experiment with Facebook ads. That’s why today I want to share with you a quick and fun experiment that I recently tried with Facebook video ads. If you’ve ever run video ads on Facebook, then you probably know that getting people click the play button is a real… [Read More]
Nobody ever said it was easy. Building and growing a successful SaaS company is hard work. Whether you’re a founder or part of the marketing team, there are a lot of moving parts that you need to master. Improving onboarding, reducing churn and acquiring new users just to name a few. Fortunately, there’s never been… [Read More]
Over the past year, I’ve had the opportunity to manage and optimize ads for a lot of great companies. In the process of spending over $1,000,000 on Facebook ads and generating over 200,000 new users signups for our clients, I’ve also been able to test a lot of features and strategies and to dig into a lot of delicious data.
This post is a summary of some of the most important (and often unknown) optimizations and strategies that we’ve learned about running a highly effective user acquisition campaign on Facebook. If you have any questions or any other tips you think should be included, I’d love to hear from you in the comments.