In this episode of SaaS Marketing Superstars podcast, I spoke with Tamara Green (Demand Generation Specialist) and Kyle Lacy (Chief Marketing Officer) from Lessonly.com. You can connect with Tamara and Kyle on LinkedIn. Episode Highlights How bringing Google ads management in-house helped achieve greater success. Why Lessonly takes a very non-aggressive approach to converting leads […]
In this episode of SaaS Marketing Superstars podcast, I spoke with James Winter, the VP of Marketing at Brandfolder. About James Winter: James is the VP of Marketing at Brandfolder, a leading Digital Asset Management (DAM) platform that helps companies to manage, distribute and analyze their digital assets. Before working at Brandfolder, James was Director
Recently, I had the opportunity to present a webinar with the team at AdEspresso. Unfortunately, when we started the webinar, GoToWebinar crashed and we had to cancel the broadcast (Thanks Coronavirus). But not to worry… I recorded it for you locally and AdEspresso got it published on YouTube. You can watch the replay of the
To be honest, I don’t know why more B2B companies aren’t doing this… If your average customer lifetime value is over $5,000, then it should be a no brainer. Especially if you have a proven, high converting sales funnel. But for some reason, most companies don’t take it seriously… I’m talking about LinkedIn ads. If
5 LinkedIn Ads Tips and Strategies for 2020 Read More »
If you work at a B2B company, then chances are that you’re running LinkedIn Ads. Or that you’re thinking about LinkedIn Ads. In fact, based on my research, 97% of the 100 largest SaaS companies are using LinkedIn Ads. At my agency, we’ve been having a lot of success with LinkedIn for our clients. But
35+ B2B LinkedIn Ad Examples for 2022 Read More »
So, you want to consistently create high-converting marketing copy. You know your content deserves to go viral, but you just aren’t sure how to go about it. Our suggestion? Start relying on marketing power words. Your time and energy are just as precious as your capital — you can’t afford to waste any of it.
Ad Copy Cheatsheet: 500+ Marketing Power Words To Turbo Charge Your Conversions Read More »
With so many ad platforms to choose from, YouTube often gets overlooked. This isn’t hugely surprising since most of the focus seems to be put on Facebook Ads and Google Ads by many advertisers. Neglecting YouTube Ads, however, is the last thing that you want to do. It’s a versatile platform, giving you diverse options
How to Drive Ecommerce Sales With YouTube Ads At Every Stage of the Funnel Read More »
Where do the largest SaaS companies get their website traffic from? Where are the SaaS 100 advertising? As a B2B SaaS marketer, those were a few of my biggest questions. So I did some research in order to find out for myself. The results were pretty surprising… Here are a few highlights… 97% of larger
SaaS 100 Report: Here’s Where The Largest B2B SaaS Advertise Read More »
Learning from other SaaS founders, CEOs and marketers is one of the best ways to learn how to grow your SaaS. That’s why interview-style SaaS podcasts have become so popular over the past few years. Here are 10 of my favorite SaaS Podcasts that keep me company on my drive to and from work every
The 10 Best B2B SaaS Podcasts of 2022 Read More »
