As a Facebook ads consultant, I get to peek into lots of Facebook ad campaigns.
A lot of people are doing lots of things right.
But I see lots of under optimized campaigns also.
One of the biggest mistakes I often see is that people have lots of different audiences that they’re targeting with different ad sets.
Targeting different audiences with different ad sets is great when you’re testing audiences.
But once you’ve already identified your best performing audiences, you’ll want to combine your audiences into a small number of Super Ad Sets.