I run a Facebook Ads agency helping Software as a Service (SaaS) startups to acquire more quality users at scale and at a profitable price. In the past few years, we’ve managed over $2,000,000 in Facebook Ads and acquired over 500,000 new users and email subscribers for our clients. Most of our clients are Venture… [Read More]
Always be testing. It’s the number one rule of Paid advertising. And it’s the most important process for achieving success with Facebook ads. The sad reality is that even your most successful Facebook ads will start to die out quickly once you’ve scaled them out with a decent budget. The best way to continue your… [Read More]
As a Facebook ads consultant, I get to peek into lots of Facebook ad campaigns.
A lot of people are doing lots of things right.
But I see lots of under optimized campaigns also.
One of the biggest mistakes I often see is that people have lots of different audiences that they’re targeting with different ad sets.
Targeting different audiences with different ad sets is great when you’re testing audiences.
But once you’ve already identified your best performing audiences, you’ll want to combine your audiences into a small number of Super Ad Sets.
As many of you probably know, my company, Zammo Digital, specializes in managing Facebook ads for SaaS (Software as a Service) companies. As I explained in this video, there are lot of reasons why I enjoy working in this niche. But the constant challenge of scaling any successful Facebook ad campaign is to constantly be… [Read More]
This post was original sent out as an email to my newsletter. To get more content like this straight to you inbox, go subscribe to my list right now. ~~~~~~~~~~~~~~~~~~~~~ Today I want to show you one of my best performing ads over the past month. What’s cool about this ad is that I’ve been… [Read More]