Facebook Ad Strategies For SaaS Companies

Everything I learned from spending more than $1 million on Facebook Ads and generating over 200,000 new user signups for my SaaS clients — delivered to your inbox to inspire and grow your business

Awesome Clients

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What Clients Are Saying


"Aaron is a Facebook ads magician. Since Aaron started managing our Facebook campaigns, we've seen a 44% decrease in our cost per lead and we're getting 11X more signups per month compared to the previous agency we were working with."

Clark Valberg

CEO of InVision

"Aaron is super smart when it comes to driving growth from Facebook. Definitely recommend taking his advice if you're looking to make Facebook a growth channel for your subscription business."

Morgan Brown

Growth Hacker, Author of Unlocking Growth

"Aaron's high-converting Facebook campaigns have driven tens of thousands of signups to our SaaS product and helped us to reach seriously positive ROI on Facebook. He succeeded in solving the social B2B lead generation formula where even world-renowned agencies failed for us."

Yam Regev

CMO of Webydo

Featured from the Blog

Here's why you need fewer ad sets to optimize your Facebook ads campaigns

As a Facebook ads consultant, I get to peek into lots of Facebook ad campaigns. A lot of people are doing lots of things right. But I see lots of under optimized campaigns also. One of the biggest mistakes I often see is that people have lots of different audiences that they're targeting with different ad sets. Targeting different audiences with different ad sets is great when you're testing audiences. But once you've already identified your best performing audiences, you'll want to combine your audiences into a small number of Super Ad Sets. Here's why...
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10 Examples of Facebook Ads for SaaS

As many of you probably know, my company, Zammo Digital, specializes in managing Facebook ads for SaaS (Software as a Service) companies. As I explained in this video, there are  lot of reasons why I enjoy working in this niche. But the constant challenge of scaling any successful Facebook ad campaign is to constantly be... [Read More]
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Here's my best performing Facebook ad this month (Screenshot included)

This post was original sent out as an email to my newsletter. To get more content like this straight to you inbox, go subscribe to my list right now. ~~~~~~~~~~~~~~~~~~~~~ Today I want to show you one of my best performing ads over the past month. What’s cool about this ad is that I’ve been... [Read More]
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[Case Study] How Emojis Increased Facebook Video Ads Engagement By 386%

There’s nothing I like better than a good experiment with Facebook ads. That’s why today I want to share with you a quick and fun experiment that I recently tried with Facebook video ads. If you’ve ever run video ads on Facebook, then you probably know that getting people click the play button is a real... [Read More]
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10 FREE Ebooks Every SaaS Marketer Needs to Read

Nobody ever said it was easy. Building and growing a successful SaaS company is hard work. Whether you’re a founder or part of the marketing team, there are a lot of moving parts that you need to master. Improving onboarding, reducing churn and acquiring new users just to name a few. Fortunately, there’s never been... [Read More]
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38 Proven Facebook Ads Optimizations to Boost Conversions

Over the past year, I've had the opportunity to manage and optimize ads for a lot of great companies. In the process of spending over $1,000,000 on Facebook ads and generating over 200,000 new users signups for our clients, I've also been able to test a lot of features and strategies and to dig into a lot of delicious data. This post is a summary of some of the most important (and often unknown) optimizations and strategies that we've learned about running a highly effective user acquisition campaign on Facebook. If you have any questions or any other tips you think should be included, I'd love to hear from you in the comments.
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