[Case Study] How Emojis Increased Facebook Video Ads Engagement By 386%


There’s nothing I like better than a good experiment with Facebook ads.

That’s why today I want to share with you a quick and fun experiment that I recently tried with Facebook video ads.

If you’ve ever run video ads on Facebook, then you probably know that getting people click the play button is a real challenge. Most views come from people who passively see the video on auto-play (can you even call it watching?).

If you want people to click play to turn on the sound, then there needs to be a clear Call To Action telling them to do so.

I’ve been struggling with figuring out the right way to do that CTA for a while, but then I recently saw this post from my friend Massimo from AdEspresso and it gave me an idea. Continue reading [Case Study] How Emojis Increased Facebook Video Ads Engagement By 386%

10 FREE Ebooks Every SaaS Marketer Needs to Read

Nobody ever said it was easy.

Building and growing a successful SaaS company is hard work.

Whether you’re a founder or part of the marketing team, there are a lot of moving parts that you need to master. Improving onboarding, reducing churn and acquiring new users just to name a few.

Fortunately, there’s never been more quality content available to help you quickly learn and implement the skills you need to profitably grow your SaaS company.

Here are my picks for the 10 best (FREE) ebooks that every SaaS startup marketer needs to read… Continue reading 10 FREE Ebooks Every SaaS Marketer Needs to Read

38 Proven Facebook Ads Optimizations to Boost Conversions

Facebook Custom Audiences Ideas

This article has been formulating in my head for a long time and I’m really psyched to finally get it out.

Over the past year, I’ve had the opportunity to manage and optimize ads for a lot of great companies. In the process of spending over $1,000,000 on Facebook ads and generating over 200,000 new users signups for our clients, I’ve also been able to test a lot of features and strategies and to dig into a lot of delicious data.

This post is a summary of some of the most important (and often unknown) optimizations and strategies that we’ve learned about running a highly effective user acquisition campaign on Facebook. If you have any questions or any other tips you think should be included, I’d love to hear from you in the comments.

OK, we got a lot of good stuff here, so let’s get started…

General Strategy

1) Get the Facebook pixel on your site long before you start advertising

The longer you have Facebook’s pixel on your site, the more data it can collect for retargeting lists and for creating Lookalike audiences. Remember, the pixel is also gathering user info from  people who come to your site from other marketing channels and who are currently signed in to Facebook (so, pretty much everyone).

2) Don’t sell to cold audiences on FB

People on Facebook aren’t looking to buy stuff. So offer them free, valuable content (videos, articles, etc) so they can build a relationship with your company and products. In the long run, you’ll end up selling a lot more this way. You’ll just need be a bit more patience.
Continue reading 38 Proven Facebook Ads Optimizations to Boost Conversions

7 Habits of Highly Effective Facebook Ads


There’s a first time for everything…

And I was determined to keep it practical and actionable.

This past week, I was honored to take the stage at the SMX Israel conference with Miriam Schwab and Roy Povarchik.

It was my first time speaking at a large marketing conference and I really wanted to provide as much value to my audience as possible.

My talk provided 7 actionable tips to help you start seeing some quick (and long lasting) wins in your Facebook campaigns.

It doesn’t matter if you’re just getting started with Facebook ads or if you have deep experience managing big budgets.

The presentation below is based on my experience spending over $1 million on Facebook ads and generating over 180,000 leads and signups for my clients (as of October 2015).

Check it out and let me know what you think.

There’s also an 8th bonus tip at the end that will really give you an advantage over your competition.

Would love to hear your feedback 🙂

The Advanced Guide to Facebook Video Ads

Advanced Guide to Facebook Video Ads

Advanced Guide to Facebook Video AdsEverywhere you go you hear that Facebook videos are taking over the web. In fact, they are one of the most shared post types on Facebook.

  • More than 1 billion videos are being watched on the social network every day.
  • And last year the number of videos being posted to Facebook finally overtook YouTube.

You know that you simply can’t miss out on the opportunity to benefit from Facebook video ads.

And yet, when you check your video campaign’s performance, you feel it’s nothing more than a waste of time.

No one seems to watch your movies, interact with them or share them with their friends.


Lucky for you, that’s exactly what I intend to help you change with this post.

From this guide you’ll learn:

  • How to develop a proper strategy to use videos on Facebook,
  • How to optimize them for both desktop and mobile newsfeeds,
  • How to promote your movies with Facebook ads,
  • And how to monitor and analyze your campaign’s results.

Ready to go? Let’s get started.
Continue reading The Advanced Guide to Facebook Video Ads