There’s nothing I like better than a good experiment with Facebook ads.
That’s why today I want to share with you a quick and fun experiment that I recently tried with Facebook video ads.
If you’ve ever run video ads on Facebook, then you probably know that getting people click the play button is a real challenge. Most views come from people who passively see the video on auto-play (can you even call it watching?).
If you want people to click play to turn on the sound, then there needs to be a clear Call To Action telling them to do so.
This article has been formulating in my head for a long time and I’m really psyched to finally get it out.
Over the past year, I’ve had the opportunity to manage and optimize ads for a lot of great companies. In the process of spending over $1,000,000 on Facebook ads and generating over 200,000 new users signups for our clients, I’ve also been able to test a lot of features and strategies and to dig into a lot of delicious data.
This post is a summary of some of the most important (and often unknown) optimizations and strategies that we’ve learned about running a highly effective user acquisition campaign on Facebook. If you have any questions or any other tips you think should be included, I’d love to hear from you in the comments.
OK, we got a lot of good stuff here, so let’s get started…
1) Get the Facebook pixel on your site long before you start advertising
The longer you have Facebook’s pixel on your site, the more data it can collect for retargeting lists and for creating Lookalike audiences. Remember, the pixel is also gathering user info from people who come to your site from other marketing channels and who are currently signed in to Facebook (so, pretty much everyone).