Today, I want to write a quick post to tell you about a really easy and effective strategy that I’ve been testing for getting more of your fans to interact with your brand on Facebook. Higher fan interaction is of course one of the most important factors in spreading your message on Facebook.
As you may know, Facebook loves images right now. You may have noticed that there are a lot more images ending up on your news feed lately.
I recently came across a Facebook page that has been growing tremendously using a strategy of sharing custom images on with their fans. If you check out the Facebook page for Wipeout Homophobia On Facebook you will see that they have grown to over 250,000 fans and a lot of that growth has come by posting creative images and encouraging their fans to share them.
However, it is important to note that in order for these images to be shared and go viral they need to convey a message that resonates with the core beliefs of the demographic group that you are targeting. The idea portrayed in the image can be political, religious or even sports related. It doesn’t matter, but it does need to be something that your target market is passionate about.
Here’s the example that first caught my eye…
According to some of the later post on their wall, it seems like this images was shared over 23,000 times (not to mention all the likes and comments that it got). You can see on their wall that they have created lots of similar images that also convey their core message and they continue to get lots of free exposure from all the people that share them with their friends.
One more important element of the success of these images is the Call To Action that gets placed in the image description when you post it. For this technique, I pretty much recommend that you just copy what they used, “Hit SHARE and the arrow will point to YOU on your wall…”
OK, so now you’re probably wondering if this strategy will work for your Facebook page as well.
I decided to test in on several of the pages that I run for my clients. You can see the results for yourself…
First, I created and posted the following image for the United with Israel Facebook page. On the first day, it received over 7,000 Shares (the most that any post on that page had ever received).
Next, I tested the strategy for Tactical Defense Gear and the results were AMAZING. In less that 5 days since I posted it, the image below has had over 19,000 Share, 5,000 Likes and 1,200 Comments. Not only that, but it also helped us to gain over 4,000 new Facebook fans and a few hundred email signups.
How are you going to apply this simple strategy to your Facebook page? Leave a comment below and tell us about your results.
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Aren’t these people supposed to be your Raving Fans? Well, the problem is that most of your fans probably aren’t even seeing your posts, so they can’t interact with you.
Recently, Facebook has started displaying an “are talking about this” number underneath the fan count in the left column of each page. This number indicates how many people have engaged with your page in the last 7 days. I hope it is clear by now that by posting more quality content more often, you will be able to increase this number.
United with Israel (UWI) came to me with an objective of building the largest online community of pro-Israel supporters in the world. Within six months, I was able to organize and implement at strategy that included a new 
