Facebook Ad Strategies For SaaS Companies

Everything I learned from spending more than $1 million on Facebook Ads and generating over 200,000 new user signups for my SaaS clients — delivered to your inbox to inspire and grow your business

Awesome Clients

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What Clients Are Saying


"Aaron is a Facebook ads magician. Since Aaron started managing our Facebook campaigns, we've seen a 44% decrease in our cost per lead and we're getting 11X more signups per month compared to the previous agency we were working with."

Clark Valberg

CEO of InVision

“Aaron has done a really good job managing our online marketing campaigns, with a strong emphasis around Facebook Ads. While his specialty is around Facebook Ads , he also has a strong understanding and expertise around other digital marketing and user acquisition campaigns that makes him a great hire.”

Jon Stefansky

CEO of Viewbix

“Aaron is one of the smartest all-around digital marketers that I know. He helped us explode our website traffic and to grow users for several projects that we have done together.”

James Oppenheim

Founder of AbandonAid

Featured from the Blog

[Case Study] How Emojis Increased Facebook Video Ads Engagement By 386%

There’s nothing I like better than a good experiment with Facebook ads. That’s why today I want to share with you a quick and fun experiment that I recently tried with Facebook video ads. If you’ve ever run video ads on Facebook, then you probably know that getting people click the play button is a real... [Read More]
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10 FREE Ebooks Every SaaS Marketer Needs to Read

Nobody ever said it was easy. Building and growing a successful SaaS company is hard work. Whether you’re a founder or part of the marketing team, there are a lot of moving parts that you need to master. Improving onboarding, reducing churn and acquiring new users just to name a few. Fortunately, there’s never been... [Read More]
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38 Proven Facebook Ads Optimizations to Boost Conversions

Over the past year, I've had the opportunity to manage and optimize ads for a lot of great companies. In the process of spending over $1,000,000 on Facebook ads and generating over 200,000 new users signups for our clients, I've also been able to test a lot of features and strategies and to dig into a lot of delicious data. This post is a summary of some of the most important (and often unknown) optimizations and strategies that we've learned about running a highly effective user acquisition campaign on Facebook. If you have any questions or any other tips you think should be included, I'd love to hear from you in the comments.
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7 Habits of Highly Effective Facebook Ads

There’s a first time for everything… And I was determined to keep it practical and actionable. This past week, I was honored to take the stage at the SMX Israel conference with Miriam Schwab and Roy Povarchik. It was my first time speaking at a large marketing conference and I really wanted to provide as... [Read More]
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Advanced Guide to Facebook Video Ads

The Advanced Guide to Facebook Video Ads

Everywhere you go you hear that Facebook videos are taking over the web. In fact, they are one of the most shared post types on Facebook. More than 1 billion videos are being watched on the social network every day. And last year the number of videos being posted to Facebook finally overtook YouTube. You... [Read More]
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5 Facebook Ad Metrics Every SaaS Company Needs to Follow

Did you know that Facebook provides you with 203 different metrics to analyze your Ad Campaign. You obviously won’t be able to follow them all, and will need to choose a few that will show you what’s working and what’s not working in order to optimize your campaign in the most efficient manner. Over the past... [Read More]
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