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7 Ways to Boost Your Content Marketing with Facebook Ads

7 Ways to Boost Your Content Marketing with Facebook Ads

Content Marketing (aka blogging or inbound marketing) is generally accepted these days to be one of the best ways to create awareness for your brand and to grow engagement with your company.

But what happens if you don’t have many people consuming your content at the beginning?

Unfortunately, a lot of companies find it frustrating that when they start their content strategy, they find that, despite investing in creating awesome content, they are having a hard time getting their articles seen by their target audience.

The good news is that with a relatively small budget, Facebook ads can be a great way to get your content seen by the right people. If you are matching great content with the right audiences, you should see that Facebook ads are a great way to get people to enjoy and share your articles and then join your email list.

Here are 7 strategies that you can try with your latest and greatest blog posts. Test them all and see which ones work best for you.

Keep in mind that the strategies below can be used for promoting blog posts, ebooks, webinars or any other content that your company is producing.

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How to Create Triggered Facebook Ad Campaigns

If you work in digital marketing, then I’m sure you already know about triggered emails and how they are helping companies like Amazon.com dramatically increase ROI from email marketing.

But did you know you can also create triggered Facebook ad campaigns?

triggered Facebook ad campaignTriggered marketing automation is the future of marketing. And triggered Facebook ads let you deliver the right marketing message to the right person at the right time based on specific actions (or triggers) that the person took on your website.

Triggered emails and ad campaigns, have proven to have much higher click through rates and conversion rates because they are designed to deliver a more timely and relevant message than regular ad campaigns or email newsletters.

Here are just a few examples of how triggered ads can be applied…

  • SaaS companies can use triggered ads to improve onboarding of trial users based on actions the user took inside the app.
  • Ecommerce sites can use triggered Facebook ads to target ads at people who have viewed specific product pages or who have abandoned their shopping carts.

The example below will walk you through set up of a basic Facebook triggered ad campaign for an Ecommerce Company.

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How To Create Animated GIF Screencasts

Yesterday, I read a great article by Nate Desmond on OKdork.com where he showed some pretty ninja tricks for analyzing website data using Import.io and Excel. Aside from the awesome ideas that he was sharing, I was also really impressed by his use of animated GIF images that showed exactly what he was doing on his screen (here’s an example).

Nate later revealed to me in the comments on GrowthHacker.com that he made these GIFs of his screen movements using a Free, open-source software called LICEcap. I soon noticed that a few other commenters were also curious about this feature, so I decided to try out the softwar and create this little demo to show how easy it is to create GIF screenshots .

How To Create Animated GIF Screencasts

I’ve gotta say that I was more than a little impressed with the software and how easy it was to use. (It only took me 15 minutes from my first Google search for LICEcap until I had my first image completed.) I’m sure this is going to quickly become one of my favorite new tools.

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How To Target Facebook Ads At Your LinkedIn Connections (and spend less than $5)

Looking for a cheap, easy and effective way to promote your business?

A few weeks ago, I ran a small Facebook ad campaign that resulted in 10 quality leads for my consulting business.

Total cost? $4.92

Want to know how I did it? Keep reading and I’ll teach you how to do it too…

The secret to the success (and the low cost) of the campaign was that I targeted people who already knew me and trusted me.

Now, you might be asking yourself, why would I spend money to advertise to people who already know me? Isn’t that a waste of money?

The short answer is NO.

Here’s Why You Need To Advertise To Your Friends…

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How To Use Facebook Ads To Get Press For Your Website (with No Connections and without a PR Firm)

How to use Facebook ads to get press coverage If you’re like most business professionals that I consult with, you would do anything to get some good press for your company.

Wouldn’t it be great to get quoted on a large news site or to get a product review on an influential blog?

Lots of companies pay huge fortunes to PR firms to help them get good press. But what about all the smaller companies who can’t afford to pay many thousands of dollars for a professional PR campaign?

Today, I want to teach you three little known Facebook ad techniques that you can use to get great press coverage from popular media outlets and blogs with a very small ad budget… So you can fire your PR consultant.

(Ya, I know that most PR professionals have huge rolodexes of personal connections that can really open doors for you and provide real value. But for all you guys who can’t afford that option, Facebook ads are a dream come true.)

Remember, as always, the key to a successful Facebook ad campaign is to think “outside of the box” and to implement creative strategies that nobody else is doing yet.


OK, let’s get started…

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