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How To Target Facebook Ads At Your LinkedIn Connections (and spend less than $5)

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Looking for a cheap, easy and effective way to promote your business?

A few weeks ago, I ran a small Facebook ad campaign that resulted in 10 quality leads for my consulting business.

Total cost? $4.92

Want to know how I did it? Keep reading and I’ll teach you how to do it to…

The secret to the success (and the low cost) of the campaign was that I targeted people who already knew me and trusted me.

Now, you might be asking yourself, why would I spend money to advertise to people who already know me? Isn’t that a waste of money?

The short answer is NO.

Here’s Why You Need To Advertise To Your Friends…

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How To Use Facebook Ads To Get Press For Your Website (with No Connections and without a PR Firm)

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How to use Facebook ads to get press coverage If you’re like most business professionals that I consult with, you would do anything to get some good press for your company.

Wouldn’t it be great to get quoted on a large news site or to get a product review on an influential blog?

Lots of companies pay huge fortunes to PR firms to help them get good press. But what about all the smaller companies who can’t afford to pay many thousands of dollars for a professional PR campaign?

Today, I want to teach you three little known Facebook ad techniques that you can use to get great press coverage from popular media outlets and blogs with a very small ad budget… So you can fire your PR consultant.

(Ya, I know that most PR professionals have huge rolodexes of personal connections that can really open doors for you and provide real value. But for all you guys who can’t afford that option, Facebook ads are a dream come true.)

Remember, as always, the key to a successful Facebook ad campaign is to think “outside of the box” and to implement creative strategies that nobody else is doing yet.

 

OK, let’s get started…

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The Ultimate Social Marketing Engine

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Ultimate Social Marketing Engine thumbnail Are you looking for an effective marketing plan that gives you top ROI for your limited marketing budget?

Here’s a simple but powerful strategy that I’ve implemented for many of my clients to help them utilize their ad spend in the most profitable way possible.

What I like most about this strategy is that it uses Facebook ads to laser target the most relevant potential customers for your business. Then after we get prospects to your site, we use Retargeting ads to follow them around the web until they decide to come back and purchase from you.

Best of all, this strategy can even be implemented for businesses and non-profits with limited marketing budgets.

Simple. Powerful. Affordable.

Check out the full presentation below  (it’s only 12 slides, so it won’t take you long)…

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10 Creative (and Sneaky) Ways To Use Facebook Custom Audiences

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Facebook Custom Audiences Looking for creative new ways to grow your success with Facebook Ads?

Today I want to share some new ideas for how you can use Facebook’s new Customer Audience feature to refine your ad targeting and get more bang for your marketing buck.

For those of you who still haven’t tried it, Custom Audiences is a powerful new tool which allows you to create lists of people you want to target Facebook ads at based on a list of email addresses, unique Facebook IDs or phone numbers.

Important Disclaimer: This article is intended to help you get your creative juices flowing and start thinking about what is now possible using Facebook ads. Some of these ideas might be against the terms of service for using Custom Audiences.

I’m not recommending that you try all these techniques (but if you did, you’d probably get an awesome ROI. Just sayin.)

Recently, the team at Zammo Digital sat down to brainstorm creative ways to use Facebook’s Custom Audiences.

Here’s what we came up with…

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How To Keep Your Facebook Ad Campaigns Organized

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Facebook Ads Manager Have you ever looked at the ads listed in your Facebook ad manager and had no clue which ads were which until you clicked each ad one by one?

The problem stems from the fact that, unless you use the Power Editor, Facebook generally gives very generic names to your ads based on the type of ad that you create.

Today, we’re going to learn a few simple tips for naming your ads and keeping your campaigns organized.

The most important element of keeping your ads organized is to implement a consistent naming system. This way,  you know which ads you are looking at on your campaign summary page without needing to click each ad to see the creatives.

Here’s the naming system that I use…

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